• Chain Store Age, Tuesday, October 16, 2012 9:06 AM

Adidas has created an interactive digital window concept for retail that connects with consumers’ smartphones, obviating the need to use an app or scanning various QR codes. The company is doing a six-week pilot test at the Adidas NEO Label store-front in Nurnberg, Germany. “Our NEO teen fashion label offers the perfect environment to test this new and stimulating shopping experience, because for us NEO means new: new by definition, new in concept and new in spirit,” said Ted Mager, VP global retail environments, Adidas Brand.

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