- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Skechers Goes Global, NFL With Montana, Cuban, Quiggly
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 5, 2012
After agreeing to pay $50M to settle a dispute with the F ...
- Bloomingdale's Throws Leg Over BMW For Men's Line
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The BMW R 1200 R Classic is featured in the men's departme ...
- Outdoor Research Campaign Promotes Type 2 Fun
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2012
When Outdoor Research got its fall campaign ready, it wanted to fi ...
- Abercrombie Who?
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 24, 2012
Abercrombie & Fitch, which got a lot of attention for young fle ...
- Speedskaters: Bring On Olympics, 2014
Marketing Daily, Sarah Mahoney - Monday, August 20, 2012
So long, London; hello, Russia: U.S. Speedskating says it has undergone ...
- Will Consumers Shell Out $315 For Sneakers?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 21, 2012
Nike is going to see just how high retail prices can ju ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Jockey Reverses Victoria's Secret Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
Jockey last month launched JKY by Jockey, a line of underwear a ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Nike Scores With Ambush Products, Ads, PR
Marketing Daily - Top of the News, Thom Forbes - Monday, August 13, 2012
There is just one comment displayed this morning on Bloomberg's "Alternate Olymp ...
- Adidas Changes Headline After Idowu Misses Final
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
Adidas has changed the tag it was to use for today's Met ...
- Jordan Back On Court For Hanes
Marketing Daily, Karl Greenberg - Monday, August 6, 2012
The company says the new collection is a 50/50 cotton/poly blend develop ...
- Adidas Appeals To Millennials' 'Own Beat'
Around the Net In Brand Marketing, Aaron Baar - Friday, August 3, 2012
In its last Olympic sponsorship, Adidas is enlisting celebrities as diverse ...
- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- Macy's Taps Alves For I-N-C Ads
Marketing Daily, Sarah Mahoney - Friday, July 27, 2012
Macy's, which has been celebrating all things Brazilian for months now, sa ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured t ...
- Nike Skirts Olympic Rules, Others Fall Through
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
Did Nike bend the rules on Olympic advertising? The ad shows peop ...
- Reebok Reunites Peyton, Eli For ZigLite Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
NFL quarterback siblings Peyton (Denver Broncos) and Eli (New York Giants) Manni ...
- Virgin America Taps Banana Republic For New Look
Marketing Daily, Sarah Mahoney - Thursday, July 26, 2012
The collection, which will also be offered to earthbound consumers as ...
- Burt's Bees Cuddles Up To Babies
Marketing Daily, Sarah Mahoney - Thursday, July 19, 2012
The new line, which includes apparel, accessories, bath linens and gift set ...
- Michael Vick On New Clothing Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 18, 2012
Philadelphia Eagles QB Michael Vick is in the second year of ...
- Perry Ellis Rebrands With Polka Dots
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Perry Ellis International is boosting its flagship Perry Ellis men's wear bra ...
- Outrage Over China-Made U.S. Olympic Outfits
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 16, 2012
Ralph Lauren is the name, but China's got the game. Congressional Democra ...
- Virgin Contest: Dress Like A Stewardess
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
Virgin America is celebrating its fifth anniversary in August by outfitting i ...
- Under Armour, U.S. Brands Play English Soccer
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
A five-year, $70 million deal with Tottenham Hotspur is among a be ...
- Superheroes Go To College With Russell Athletic
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The program visits 200 colleges starting this summer before the beginning ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashi ...
- Adidas Wins Euro 2012
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
Adidas is the real winner of Euro 2012. YouGov BrandIndex says ...