- Under Armour, U.S. Brands Play English Soccer
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 13, 2012
A five-year, $70 million deal with Tottenham Hotspur is among a be ...
- Superheroes Go To College With Russell Athletic
Marketing Daily, Karl Greenberg - Thursday, July 12, 2012
The program visits 200 colleges starting this summer before the beginning ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashi ...
- Adidas Wins Euro 2012
Marketing Daily, Karl Greenberg - Wednesday, July 11, 2012
Adidas is the real winner of Euro 2012. YouGov BrandIndex says ...
- Under Armour Feature
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 11, 2012
USA Today delves into Under Armour in this segment of its "Ra ...
- Nike Taps Larry Miller As Jordan Brand President
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
Nike says it is appointing Larry Miller, most recently president of t ...
- People Stink: How Far Can $25,000 Go In Social Media?
Marketing Daily, Sarah Mahoney - Friday, July 6, 2012
Agion, a biotech company, had a problem: It had a great n ...
- NBA Now On Board With Quiksilver
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 3, 2012
The league has signed a deal with the global surfwear company ...
- In Fashion, Brands Intensify Their Comeback
Marketing Daily, Sarah Mahoney - Wednesday, June 27, 2012
The latest results from Brand Keys Fashion Index show that 29% ...
- Adidas Launches Feather 2
Marketing Daily, Karl Greenberg - Thursday, June 21, 2012
Adidas is launching a 6.7-ounce adizero Feather 2 shoe. Like the just-launch ...
- H&M Group's Sales Up 12%; Plans U.S. Website
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2012
H&M says its latest quarterly sales rose 12% in local currency, wi ...
- Dick's Sporting Goods Launches Concussion Effort
Marketing Daily, Karl Greenberg - Friday, June 29, 2012
Dick's Sporting Goods is launching the second year of its PACE (Protecti ...
- Kohl's Partners With Narciso Rodriguez
Marketing Daily, Sarah Mahoney - Thursday, June 21, 2012
Kohl's says it is launching DesigNation, which will highlight different designers a ...
- Gap Uses Tabletop Displays
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 21, 2012
Gap has a new digital signage setup. The retailer has deployed tablet ...
- Nike Campaign Is First To Be Banned From Twitter
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 20, 2012
The sportswear firm has been ordered to stop a Twitter marketing dri ...
- Under Armour Launches Spine RPM Shoes
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
The message that Spine is not just for runners but also athlet ...
- Pacific Sunwear Rolls Out 'Golden State Of Mind'
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
To better reach its 18-to-24 year old core audience, Pacific Sunwear sa ...
- Athletes In Their Undies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
It's all about jocks in jocks as basketball player Dwight Howard ...
- Esprit Shakeup
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 14, 2012
The chairman of Esprit Holdings Ltd. has resigned a day after Chi ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- Gap's Athleta Summons Yogis Again
Marketing Daily, Sarah Mahoney - Wednesday, June 13, 2012
Gap says its Athleta brand will again sponsor free "Mind Over Madnes ...
- Nike Takes Title At NBA Finals
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 13, 2012
Nike and rival Adidas are going toe-to-toe at the NBA Finals, b ...
- Mattel Unveils Barbie, Fisher-Price Licensing Plans
Marketing Daily, Sarah Mahoney - Tuesday, June 12, 2012
Mattel, which has been focusing on expanding its brands across more produ ...
- Adidas Takes To Tumblr For Euro 2012
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Adidas has rolled out an official Tumblr football profile to coincide wi ...
- Under Armour And NBA Fix Courts
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Under Armour and the National Basketball Association (NBA) are refurbishing five ci ...
- Nike Trumpets Sharapova Triumph
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In winning the French Open, the 25-year-old becomes only the sixth wom ...
- Adidas Runs Campaign On Tumblr
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Adidas has launched an official soccer Tumblr blog in time for t ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- Nothing's Cheesy About Air Yeezy 2
Marketing Daily - Top of the News, Thom Forbes - Friday, June 8, 2012
If you haven't yet figured out where you're going to get ...
- Eddie Bauer Hires Egeck As CEO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Eddie Bauer has named Michael Egeck as its new president and CE ...