- Adidas Runs Campaign On Tumblr
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Adidas has launched an official soccer Tumblr blog in time for t ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- Nothing's Cheesy About Air Yeezy 2
Marketing Daily - Top of the News, Thom Forbes - Friday, June 8, 2012
If you haven't yet figured out where you're going to get ...
- Eddie Bauer Hires Egeck As CEO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 7, 2012
Eddie Bauer has named Michael Egeck as its new president and CE ...
- Manning, Tebow, RG3 Score Big In Jerseys
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Peyton Manning, Tim Tebow and Robert Griffin III have yet to pl ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Hanes Trumpets Tagless Undies
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
A spokesperson for the company, which eliminated tags in its undershirts w ...
- Adidas MLS-Themed Ad Heralds Next-Gen Micoach
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 23, 2012
Top players from Major League Soccer, including Brek Shea (FC Dallas), Javi ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- American Eagle Ditching Its Kids' Concept
Marketing Daily, Sarah Mahoney - Tuesday, May 22, 2012
American Eagle Outfitters says it is bailing out of its children's busines ...
- Skechers Joins False Claims Gallery
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 22, 2012
Skechers agreed last week to settle a federal investigation into the heal ...
- FTC Busts Skechers Over Kim, Montana Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 18, 2012
In marketing for Shape-ups, Skechers said the shoes would help people lo ...
- Abercrombie & Fitch Profits Fall Sharply
Marketing Daily, Sarah Mahoney - Wednesday, May 16, 2012
Teen retailer Abercrombie & Fitch says its net income for the fir ...
- Macy's Introducing Nicole Richie Collection
Marketing: Sports, Sarah Mahoney - Tuesday, May 8, 2012
Macy's is planning a special apparel collection with Nicole Richie. The limited-editi ...
- Sears Adds 'Outdoor Life' Men's Clothing
Marketing Daily, Sarah Mahoney - Monday, May 7, 2012
The hunting and fishing duds are scheduled to arrive in stores ...
- Gen Y Darling Bonobos Goes Brick-and-Mortar
Marketing Daily, Sarah Mahoney - Thursday, April 26, 2012
Bonobos, the cheeky online purveyor of khakis for young men who ha ...
- Everyday Noble Clothing Launches Facebook Effort
Marketing Daily, Karl Greenberg - Wednesday, April 25, 2012
Everyday Noble Clothing, an upstart streetwear clothing brand, is announcing a four-mon ...
- Jersey Logo Real Estate = Location, Location, Location
Marketing: Sports, Barry Janoff - Tuesday, April 24, 2012
The NBA took another significant step toward selling space on its jerse ...
- Under Armour Woos Women With Social Goal-Setting
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Involving Twitter and Facebook, the site is "a competition to redefine t ...
- Adidas In NFL With RG3, Tannehill
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
With its Reebok unit having been replaced by Nike as the league ...
- Hugo Boss Plays Catch-Up In Asia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 18, 2012
German luxury clothing maker Hugo Boss began selling its apparel in Chi ...
- Prom Is The New Wedding With Average Layout Of $1,078
Around the Net In Brand Marketing, Nina Lentini - Friday, April 13, 2012
Families with teens can expect to pay more than $200 more th ...
- Rockport Readies New Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 12, 2012
To drive home the idea that comfy shoes can so be fashionabl ...
- Nike Unveils NFL Uniforms; Consumer Line Readied
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
Of all 32 teams for whom Nike is developing uniforms, the Seatt ...
- Patagonia Trains Earth-Friendly Eye On Food
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The clothing retailer known for its use of organic cotton has beg ...
- Brooks Reaches Out To Happy Runners
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
For 10 years now, Brooks Sports has positioned itself as the sh ...
- Profits Up At Levi Strauss On Lower Ad Spending
Marketing Daily, Sarah Mahoney - Wednesday, April 11, 2012
Despite the squeeze of high cotton prices, Levi Strauss says its revenu ...
- Cotton Inc. Launches New Look
Marketing Daily, Sarah Mahoney - Friday, April 6, 2012
The new effort is a tale of two cities, with Emmy Rossu ...
- The Shoe Of The Izod Crowd Returns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 5, 2012
The Sperry Top-Sider is back. The famous early-1980s shoe made by Lexingto ...
- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...