- Nike's NFL Buzz: How Much Is Enough?
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
Nike is milking its moment in the sports world spotlight, with fa ...
- On Campus: North Face, Ralph Lauren, American Eagle
Marketing Daily, Sarah Mahoney - Wednesday, April 4, 2012
In a survey of more than 1,100 college kids, Campus Entertainment repor ...
- Nike Given Keys To NFL $2B Jersey, Apparel Sales, Marketing Vault
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 3, 2012
Eighteen months after signing a deal with the NFL, Nike officially to ...
- NFL Preps First-ever NYC Pop-Up
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
At the "NFL Shop At Draft" store, which will be open a ...
- ASICS Sets Sights On Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, March 28, 2012
ASICS, which launched its "Stop At Never" campaign during last fall's I ...
- Under Armour Adds Arian Foster
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The performance sportswear and shoe company will use the Houston Texans runni ...
- Lululemon Busts A Billion
Marketing Daily, Sarah Mahoney - Monday, March 26, 2012
Lululemon Athletica says its fiscal fourth-quarter revenues soared 51% to $371.5 millio ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- Nike Posts Stronger Sales, Profits
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
Nike says revenues climbed 15% to $5.8 billion in its fiscal thi ...
- Luta Makes Good, But Isn't Charity
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Luta articulates the conviction that "people are increasingly aware that what y ...
- Kohl's Takes On 'American Idol' Clothing Line
Around the Net In Brand Marketing, Nina Lentini - Wednesday, March 21, 2012
But, surprise, the latest extension of the popular "American Idol" TV sh ...
- Gap's Athleta To Sponsor USA Women's Water Polo
Marketing Daily, Sarah Mahoney - Monday, March 19, 2012
Athleta, the Gap's women's sports apparel brand, says it will be ...
- Zara Shows Its New York Love
Marketing Daily, Sarah Mahoney - Wednesday, March 14, 2012
Zara, which made headlines last year when it paid $324 million f ...
- How Spanx Made It Without Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Sara Blakely grew her undergarment empire without any outside investment, debt, ...
- Agent Provocateur Lingerie Ad Cleared In UK
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 8, 2012
A raunchy advertisement by upmarket lingerie firm Agent Provocateur showing four scanti ...
- Spalding Taps Fredette, Chalmers And Singleton
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
- 'Sexist Trousers' Twitter Row Sparks Free Publicity
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
A pair of chinos purchased at Madhouse's flagship Oxford Street store la ...
- UGG Captures The Thrill Of 'The Chase'
Marketing Daily, Tanya Gazdik - Tuesday, March 6, 2012
UGG Australia is launching an integrated campaign that is a homage ...
- Mission Athletecare Hires Dwight Howard
Marketing Daily, Karl Greenberg - Wednesday, March 7, 2012
Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...
- Riots Over Nikes Bad For Brand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Nike, the world's largest sneaker maker, with revenue topping $20 billion la ...
- Mossimo Campaign Angers Some In Oz
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Miss Universe Australia is part of a new advertising campaign accused ...
- Hotness Comes In One Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
A campaign for Levis Curve ID Jeans says "hotness comes in a ...
- Nike Gets Razzed For Olympic Hoops Look
Marketing Daily, Sarah Mahoney - Wednesday, February 22, 2012
While Nike deserves credit for trying to get as much marketing milea ...
- Who Prefers Designer Clothes?
Marketing Daily, The Editor - Wednesday, February 22, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- Cabela's Expands, Rolls Out Smaller-Store Format
Marketing Daily, Sarah Mahoney - Saturday, February 18, 2012
Just in time for spring turkey season, outdoor outfitter Cabela's is unveili ...
- With Toning Sales Down, Skechers Reports Loss
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Its besneakered bulldog ad may have generated Super Bowl buzz, but tim ...
- The Limited Spending Big On Spring Ads
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Women's Wear Daily reports that the Limited has hired model Karolina Kurko ...
- Are Shoppers Over The Naked Guys?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Margin squeeze and flagging same-store sales hurt Abercrombie & Fitch Co.'s four ...
- HanesBrands Reports Soft Fourth Quarter
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2012
Despite record results for 2011, HanesBrands says sales came in below expectatio ...
- Nike Shows What's Old Is New
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 13, 2012
Nike's 2012 version of its Air Jordan shoe is the zoot sui ...