Adidas has changed the tag it was to use for today's Metro cover wrap in Great Britain featuring Team GB athlete Phillips Idowu to read "Take the Pain" instead of "Take the
Gold" after the triple jumper failed to claim a place in the Olympic final. Idowu, who is one of several Team GB athletes fronting Adidas’ "Take the Stage" Olympic campaign, finished outside the
top 12 triple jumpers in Tuesday's.
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