- A Basketful Of Analytics: New Tools Can Assist Email Marketing
Email Insider, Ray Schultz - Friday, January 10, 2025
Klaviyo has added several capabilities to its AI-driven analytics arsenal. ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Publishers, Beware: General Invalid Traffic Jumped By 86% In 2024
Publishers Daily, Ray Schultz - Thursday, January 9, 2025
AI scrapers and crawlers contributed to the problem, DoubleVerify's Fraud Lab repo ...
- Musk To Stagwell's Penn: 'We Have The Potential For A Golden Age'
MediaDailyNews, Joe Mandese - Thursday, January 9, 2025
"I guess it will be a bit like being retired," Elon Mu ...
- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- AI Whisperers: How Publishers Should Explain Usage To Readers
Publishing Insider, Ray Schultz - Wednesday, January 8, 2025
Journalists must be comfortable with the technology and not wait for t ...
- An Email Agency's 20-Year Arc: The New Product Lineup At RPE Origin
Email Insider, Ray Schultz - Tuesday, January 7, 2025
Email-first agency RPE Origin is launching generative AI consulting and new creati ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
- Meta Quietly Deletes AI Profiles After Public Backlash
MediaDailyNews, Colin Kirkland - Monday, January 6, 2025
After announcing its plan to roll out millions of generative AI characte ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Google OS For TV Will Summarize The News
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Gemini supports the News Brief feature, unveiled at CES 2025. It wi ...
- Anthropic To Work With Music Publishers In Issues Of AI Copyright Infringement
MediaDailyNews, Colin Kirkland - Friday, January 3, 2025
In response to a copyright infringement complaint filed by a handful ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- ANA Partners With Viant, Cites AI
Publishers Daily, Ray Schultz - Sunday, January 5, 2025
"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- $95M Fine Settles Apple's Siri Privacy Suit
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2025
Those who have been on a phone call when Siri on ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Meta Adding Millions Of AI-Generated 'Users' To IG, Facebook
MediaDailyNews, Colin Kirkland - Thursday, January 2, 2025
Meta's embrace of artificial intelligence may soon alter the way that billio ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- AI: Secret Sauce In Healthcare Marketing?
Marketing Daily, Les Luchter - Monday, December 30, 2024
AI in combination with dynamic creative optimization helps deliver "tailored, impactful conten ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Most-Read PBIs: Wieser, Seiler, AI, Alt Currencies And Next Generations
Planning & Buying Insider, Joe Mandese - Tuesday, December 31, 2024
Brian Wieser's contribution about new media-planning paradigms in a CIMM-commissioned report w ...
- New Magazine Is Devoted To AI Art
Publishers Daily, Ray Schultz - Monday, December 30, 2024
"The AI Art Magazine" celebrates the fusion of creativity and intelligent machi ...
- Predicting Anti-Algo In Advertising Will Rise In 2025
MediaDailyNews, Laurie Sullivan - Friday, December 27, 2024
What advertisers need to know about anti-algo strategies, and why Jonathan Kaga ...
- Google Ads VP Outlines Plans For 2025
MediaDailyNews, Laurie Sullivan - Monday, December 30, 2024
AI will play a major role in advertising in 2025. Brendon Kraha ...
- AI And Voice Queries Challenging Search Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, December 30, 2024
How can advertisers accurately monitor the incremental impact of media spend a ...
- Gemini Filters Could Put A Wrinkle In Advertising, Earned Media
Performance Marketing Insider, Laurie Sullivan - Friday, December 27, 2024
If Google adds filters to Gemini that allow users to control wh ...
- Axel Springer Reaches Next Stage Of Corporate Transition
Publishers Daily, Ray Schultz - Thursday, December 26, 2024
Global publisher Axel Springer is splitting off its classifieds businesses to foc ...