- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- Google Cloud Gives 'Supercomputer' An AI Boost
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Hugging Face, an AI and machine-learning repository, has partnered with Google Clo ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Publicis Goes All In On AI
MAD, Steve McClellan - Thursday, January 25, 2024
The company announced today that it is investing 300 million euros ov ...
- Google Cancels Contract With Search Quality Rating And AI Data Company
MediaDailyNews, Laurie Sullivan - Wednesday, January 24, 2024
Google has terminated its contract with data company Appen, which helped Goog ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure Investments
MediaDailyNews, Laurie Sullivan - Monday, January 22, 2024
Alphabet will adopt a new structure for its X division, an R& ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- Ballet Inspired By AI Promoted With (What Else) AI-Driven Campaign
MAD, Steve McClellan - Friday, January 19, 2024
The AI component utilizes ChaptGPT to generate "tongue-in cheek critiques of t ...
- Samsung Uses Exosphere To Tease New AI Phone
MAD, Steve McClellan - Friday, January 19, 2024
More was revealed at this week's Galaxy Unpacked event at the S ...
- OpenAI Looks To Build Its Own Chips -- And Why That Matters
MediaDailyNews, Laurie Sullivan - Friday, January 19, 2024
OpenAI CEO Sam Altman wants to address the semiconductor chip shortage ...
- Meta Doubles Down On AI, Fuses Efforts
MediaDailyNews, Colin Kirkland - Friday, January 19, 2024
Meta's next steps toward investing in AI include a focus on pla ...
- Google CEO Pichai Says Layoffs Not Complete
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
Google CEO Sundar Pichai said more layoffs are coming - after layi ...
- TikTok Tests Generative-AI Song Creation Tool
MediaDailyNews, Colin Kirkland - Thursday, January 18, 2024
TikTok is testing a generative AI tool that allows users to crea ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Marketers Eye AI Solutions Amid Production Pressures
MediaDailyNews, Colin Kirkland - Wednesday, January 17, 2024
While marketers remain anxious about the impact of AI on their job ...
- Porter Geeks Out On Politics At LoopMe
Performance Marketing Insider, Laurie Sullivan - Thursday, January 18, 2024
Robin Porter has a fascination with politics - one reason why Loop ...
- CEOs Say CMOs Have Raised Performance
Marketing Daily, Tanya Gazdik - Tuesday, January 16, 2024
In 2023, CEOs scored their CMOs significantly higher across each area ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- OpenAI Must Face Libel Suit Over Chatbot Fabrication, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, January 16, 2024
Siding against OpenAI, a judge in Georgia ruled last week that rad ...
- Google Has A Deep Spammy Side - Despite AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- AI Models Can Deceive, Research Finds
MediaDailyNews, Laurie Sullivan - Monday, January 15, 2024
Research from Anthropic demonstrates that AI like OpenAI's GPT-4 can be train ...
- YouTube Profiting From The 'New Climate Denial'
MediaDailyNews, Laurie Sullivan - Tuesday, January 16, 2024
YouTube reportedly makes millions of dollars annually from advertising on channels th ...
- How Much Is AI Training Data Worth?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 16, 2024
"Nobody really exactly knows," Marc Benioff, Salesforce CEO who also owns "Tim ...
- Fox Designates Blockchain To Authenticate Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2024
Fox is in discussions with media companies to use its blockchain protoc ...