- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- Pinterest Announces Major Ad Deal With Google
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
Pinterest announced a new ad deal with Google as the social platfo ...
- Agital Consolidates Agencies To Build A Powerhouse
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Digital agency Agital announced Thursday the acquisition of Go Fish Digital. T ...
- Meta Expands Labeling Of Misleading Images Created By AI Tools
MediaDailyNews, Colin Kirkland - Thursday, February 8, 2024
To combat the spread of misinformation in upcoming elections, Meta will expa ...
- TikTok Encouraging More Searches With Shortcut And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2024
Douyin - China's TikTok and the original version of the app ...
- Microsoft Back In The Big Game With Copilot Ad
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Microsoft will run the first Super Bowl ad in four years ...
- Google Bard Becomes Gemini With Paid, Free Services
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Google on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- Caveats Flood Paid Search, Retail Media Investments
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Pereira O'Dell Launches AI Innovation Lab
MAD, Steve McClellan - Monday, February 5, 2024
The agency has hired Silicon Valley entrepreneur Rob Wrubel as managing direct ...
- Meta Profits Skyrocket, Gives Back To Investors In First Dividend
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Meta reported Q4 revenue of $40.1 billion on Thursday, sending the company ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Meta Births A More Advanced Llama
Performance Marketing Insider, Laurie Sullivan - Monday, February 5, 2024
Facebook turned 20 on Feb. 4. Meta founder Mark Zuckerberg continues ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- The New Game: Gmail, Yahoo Mail Changes Take Effect Feb. 1
Email Insider, Ray Schultz - Wednesday, January 31, 2024
Bulk senders - those sending 5,000 or more emails via Gmail ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Google Search Sees Revenue Gains As It Integrates AI
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Google CEO Sundar Pichai said generative AI will fold into search a ...
- Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2024
Margin improvements were a focus as Google and Microsoft independently spoke abo ...
- Holding Company Of The Year: Omnicom
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
If 2023 was "the Year of AI" on Madison Avenue, it beg ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, January 30, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...
- Epoch AI: Consumers Are Nervous About Privacy
Email Insider, Ray Schultz - Monday, January 29, 2024
Consumers are more trusting about use of their data in general ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- How Much Do Amazon, Google, Microsoft Spend And Earn From AI?
Performance Marketing Insider, Laurie Sullivan - Monday, January 29, 2024
With earnings seasons getting underway, analysts are pushing to give investors mo ...
- Creative Agency Of The Year: OpenAI
Agency of the Year, Steve McClellan - Thursday, January 25, 2024
While OpenAI is not an agency per se, it is a high ...