- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- TikTok To Label AI Content Using External Metadata
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
TikTok is beginning to automatically label AI-generated content reposted from other platfor ...
- Exiger Says AI Tech Can 'Save The Day'
MAD, Fern Siegel - Thursday, May 9, 2024
The Hill Holliday campaign shows staffers stopping forced labor and industrial espion ...
- LinkedIn Says 75% Of People Use AI At Work
MediaDailyNews, Colin Kirkland - Thursday, May 9, 2024
The report, which spans 31 countries, shows that use of generative-AI technolo ...
- OpenAI Reportedly To Announce Search ChatGPT Monday
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
OpenAI reportedly plans to announce its AI-powered search product Monday, a d ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Perplexity AI Seen Pulling User-Generated Content From Yelp
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
BrightEdge Generative Parser has identified major changes in AI engines--Yelp user-generated conte ...
- No, You're Not Hallucinating, But Now There's A Leaderboard For That
Media 3.0, Laurie Sullivan - Wednesday, May 8, 2024
Enkrypt AI, a startup focused on making AI safer, has uncovered serio ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
Integral Ad Science released its latest Media Quality Report showing how A ...
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 7, 2024
Meta is introducing new ways for marketers to use generative AI ...
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2024
Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Bloomberg Media Joins With Emeritus To Launch Bloomberg Learning
Publishers Daily, Ray Schultz - Tuesday, May 7, 2024
Online courses will come with a free subscription to Bloomberg.com during t ...
- What Would Happen If We Let AI Vote?
Media Insider, Gord Hotchkiss - Tuesday, May 7, 2024
If democracy relies on crowds' aggregation of data, and if AI process ...
- Inside eBay's Next Generative AI Ad Marketplace
MediaDailyNews, Laurie Sullivan - Tuesday, May 7, 2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across t ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- B2B Dips Into AI: A Small Number Of Firms Try 2 Or More Use Cases
Email Insider, Ray Schultz - Monday, May 6, 2024
Eleven percent of brands are using AI for more than two u ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- YouTube Music Seen In The Wild With An AI Gemini Extension
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2024
The YouTube Music extension in Google Gemini would provide the ability ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- AI-Centricity: Our 'First Annual' Report
Media 3.0, Joe Mandese - Thursday, May 2, 2024
Which is the most AI-centric of the major agency holding companies? Bas ...
- Apple's AI-Powered Search Could End Huge $20B Payouts From Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 3, 2024
Apple is testing Intelligent Search, a version of its Safari web brows ...
- Oracle's AI And Nashville Connection For Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- 'AI Washing' Is A Thing More Creatives Should Know About
Mediapsssst, Richard Whitman - Tuesday, April 30, 2024
According to Designit, part of Wipro, the practice is a growing concer ...
- AI: Threat Or Opportunity? News Leaders Take Up Topic At IAB NewFronts
TVBlog, Adam Buckman - Wednesday, May 1, 2024
Managing AI, correcting misperceptions of news, and investing in new innovations we ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- 'FT' Open To AI: Publisher Agrees To Allow Archived Content Be Used For Training Models
Publishing Insider, Ray Schultz - Monday, April 29, 2024
Deal follows several others between OpenAI and major publishers. ...
- My Amateur Sleuthing Is No Match For AI Spam
Media Insider, Steven Rosenbaum - Monday, April 29, 2024
It's a digital jungle of spam, scans and criminal pings. ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...