• by Colin Kirkland , March 29, 2024

This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid management options and more to cater to a platform of niche audiences.

First, Reddit is premiering “Smart Headlines,” a tool that uses AI to suggest marketers which headline will work best for their specific ad and target audience.

“Powered by generative AI, our new Smart Headlines tool is informed by specific-to-Reddit creative guidance, including the language and tone that resonates with our users,” the company wrote in a blog post. “Advertisers simply input their website URL, and our Smart Headlines generator will automate a range of options for ad copy headlines, specifically generated with Reddit's unique audience in mind.”

In addition, the company says its new “Creative Asset Cropper” uses AI to crop images to best fit Reddit's ad format specifications, which may help advertisers save time cropping the same visual content for various platforms.

Reddit has also introduced AI-powered bidding and budget management tools.

The company is expanding its lowest-cost automated bidding strategy to more campaign types, aiming to help advertisers set ad cost amounts automatically in order to maximize campaign results within specific budget parameters, while improving its daily budget allocation process, as well as its duplication and editing options to help advertisers see better results through automated placements and switching ad approaches.

Since Reddit became a publicly traded company last week, the company has made efforts to improve and expand its Ads Manager in order to help advertisers better reach users, recently launching “free form” ads that are intended to organically blend in to users’ feeds, and now amping up its investment in generative AI.