- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- The Mighty Pen Of AI: Five Of This Year's 45 Pulitzer Finalists Disclose That They Used It
Publishing Insider, Ray Schultz - Monday, March 11, 2024
The new rules state that AI usage must be revealed, NiemanLab report ...
- Reddit Sets IPO Terms, Explains Data Monetization Plan
Performance Marketing Insider, Laurie Sullivan - Monday, March 11, 2024
In the filing, Reddit explains its ad model and details its pl ...
- Handy AI: From Email To Content, The Technology Has Many Uses
Email Insider, Ray Schultz - Friday, March 8, 2024
In a recent paper, digital marketing expert Scott Hall provides roster ...
- Ex-Google Engineer Charged With Stealing AI Secrets
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
A former Google employee and software engineer secretly working for two Chine ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Microsoft Adopts Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Wednesday, March 6, 2024
Microsoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despi ...
- AI Clickbait: How Google Intends To Kill It
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- Jack Morton Conveys Brand Experiences Via Xara, New AI Tool
MAD, Fern Siegel - Monday, March 4, 2024
Xara is an AI-generated virtual intern that will explore and share insigh ...
- Google 'Messed Up' Image Generation For Gemini AI Launch: Sergey Brin
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 5, 2024
At an AI event, Sergey Brin said Google "messed up on t ...
- Son Of Morris: Worm Can Target, Infiltrate GenAI Email Assistants
Email Insider, Ray Schultz - Monday, March 4, 2024
Morris II is a dangerous tool that can unleash zero-click worms, whi ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Performance Marketing Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- OpenAI Is Hit With Two New Copyright Infringement Suits
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
"The Intercept," "Raw Media" and "Alternet Media" all challenge Open AI ...
- Public Debuts Alpha Campaign To Highlight AI Investment Tool
MAD, Fern Siegel - Wednesday, February 28, 2024
Alpha lets investors ask questions about stocks, analyze assets and get real-ti ...
- Apple Gives Up EV Dream In Favor Of AI
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
Two Apple execs told employees on Tuesday the EV project that ma ...
- The CEO With The Mighty Mouse Heart
Performance Marketing Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- Publishers Tell UK Parliament: Save Us From AI-Driven Copyright Infringement
Publishers Daily, Ray Schultz - Wednesday, February 28, 2024
Executives from 'The Guardian,' 'Financial Times' and other publications weigh in ...
- Verizon Offers Connected Car Abilities to Honda, Audi
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
Sony Honda Mobility's Afeela, announced at CES 2023, is the software-defined electr ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 28, 2024
An AI-based platform built by NetElixir has the ability to verify performan ...
- Go, Google: New AI Test Could Drive Content Creation
Publishing Insider, Ray Schultz - Tuesday, February 27, 2024
A small group of publishers has signed on for a program th ...
- AI's Best Shot: Brands Seek To Use It In Automating Creative Tasks
Email Insider, Ray Schultz - Tuesday, February 27, 2024
Most brands still face challenges to creativity that AI might help resolv ...
- Microsoft-Backed Mistral Unveils AI Model That Can 'Reason'
Media 3.0, Laurie Sullivan - Tuesday, February 27, 2024
A Microsoft-backed generative AI firm has unveiled a new model that c ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Creepy Crawlers: Most Top Sites Are Blocking Them, Especially OpenAI
Publishing Insider, Ray Schultz - Monday, February 26, 2024
No site that has blocked OpenAI or Google AI crawler has unblock ...
- AI And IP: Copyright Law Prof Talks About Training Models, 'Snoopy Problem'
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2024
Emory University Professor of law Matthew Sag and New Street Research analys ...
- Sur La Table Cooks Up AI Merchandising Strategy
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Sur La Table director Chadwick Radaz says the marketing team spent le ...
- Apple Reportedly Starts To Test GAI Tech Support Tool
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Apple is testing a new generative AI tool that will enable employe ...