- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- OpenAI's Sora: The ChatGPT Of Generative Video
MediaDailyNews, Colin Kirkland - Friday, February 16, 2024
OpenAI has announced Sora, a new text-to-video model that is able ...
- Google Top Search Results Might Be Wrong
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Spammers use AI tools to create content and get people to downlo ...
- How To Decide If You Need AI In Your Marketing Mix
Media Insider, Maarten Albarda - Friday, February 16, 2024
Today, AI in marketing feels overwhelming. It reaches us as an unguid ...
- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- OpenAI Reportedly Building A Search Engine Partially Powered By Bing
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
ChatGPT will have the ability to retain information from one exchange ...
- Slack Furthers AI Investment, Launches Automatic Summary, Search Tools
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
The workplace communications platform is rolling out new generative AI features includi ...
- Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, Russia
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
State-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese a ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- Pinterest Announces Major Ad Deal With Google
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
Pinterest announced a new ad deal with Google as the social platfo ...
- Agital Consolidates Agencies To Build A Powerhouse
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Digital agency Agital announced Thursday the acquisition of Go Fish Digital. T ...
- Meta Expands Labeling Of Misleading Images Created By AI Tools
MediaDailyNews, Colin Kirkland - Thursday, February 8, 2024
To combat the spread of misinformation in upcoming elections, Meta will expa ...
- TikTok Encouraging More Searches With Shortcut And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2024
Douyin - China's TikTok and the original version of the app ...
- Microsoft Back In The Big Game With Copilot Ad
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Microsoft will run the first Super Bowl ad in four years ...
- Google Bard Becomes Gemini With Paid, Free Services
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Google on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- Caveats Flood Paid Search, Retail Media Investments
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Pereira O'Dell Launches AI Innovation Lab
MAD, Steve McClellan - Monday, February 5, 2024
The agency has hired Silicon Valley entrepreneur Rob Wrubel as managing direct ...
- Meta Profits Skyrocket, Gives Back To Investors In First Dividend
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Meta reported Q4 revenue of $40.1 billion on Thursday, sending the company ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take Photos
MediaDailyNews, Laurie Sullivan - Friday, February 2, 2024
Blind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Meta Births A More Advanced Llama
Performance Marketing Insider, Laurie Sullivan - Monday, February 5, 2024
Facebook turned 20 on Feb. 4. Meta founder Mark Zuckerberg continues ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- The New Game: Gmail, Yahoo Mail Changes Take Effect Feb. 1
Email Insider, Ray Schultz - Wednesday, January 31, 2024
Bulk senders - those sending 5,000 or more emails via Gmail ...