- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AI
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
Microsoft plans to shutter its demand-side platform, with the ad division informi ...
- Creators Get AI: More Than 80% Use It In Some Form
Publishing Insider, Ray Schultz - Wednesday, May 14, 2025
Video is the leading content format, followed by text, Wondercraft reports. ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Perion Acquires Advanced AI Company For About $65M
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
The acquisition of Greenbids expands Perion's addressable market with the ability ...
- TikTok Lets Creators Use AI To Turn Images Into Videos
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
TikTok's newest feature, "TikTok AI Alive," pairs its Story Camera with ...
- Microsoft Lays Off Thousands, Then Announces AI Partners
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
The layoffs - which impact thousands of Microsoft employees across the compa ...
- Google Search Up 49% One Year After AI Overviews Launch
MediaDailyNews, Laurie Sullivan - Wednesday, May 14, 2025
One year after Google released AI Overviews, BrightEdge published data showing tot ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 14, 2025
An analyst has made two predictions related to AI - that Goog ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
A Gartner study found 59% of CMOs reported having an insufficient budg ...
- Amazon Upfront Focuses On Sports, A-Lister Content
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
Amazon entertained advertisers during its upfront Monday with premiere sport events a ...
- Google Reportedly Develops Software AI Agent With Visual Features
MediaDailyNews, Laurie Sullivan - Tuesday, May 13, 2025
At one of its major events next week, Google is expected ...
- How AI Will Force Agencies To Rethink Pricing Models
Mediapsssst, Richard Whitman - Tuesday, May 13, 2025
The subject came up during S4 Capital's first quarter earnings call ...
- Fair AI: Newsroom Workers Are Winning Protections In Labor Deals
Publishing Insider, Ray Schultz - Monday, May 12, 2025
The measures are designed to protect jobs and journalistic integrity, NewsGuild repo ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- Amazon Unveils AI-Powered 'Pause' Ads, Do More Than Just Run Commercials
MediaDailyNews, Laurie Sullivan - Monday, May 12, 2025
In Amazon's innovative AI-powered streaming ad formats, the server reads the to ...
- The AI Upfront: Fixed Deals, Flexible Audience Strategies
Planning & Buying Insider, Barry Lowenthal - Monday, May 12, 2025
The upfront has long been a cornerstone of media buying — a ...
- The AI Copyright Dodge: US Office Fails To Urge Strong Action To Protect News Media
Publishing Insider, Ray Schultz - Sunday, May 11, 2025
The U.S. Copyright Office should have issued 'a stronger conclusion on traini ...
- Google Search, Chrome, Android Scams Thwarted By AI
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google on Thursday began sharing how it uses AI to fight intern ...
- Google Pushes Back On 'AI Hurting Search' Testimony
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
Google's search business could change forever based on the outcome of ...
- ChatGPT References Brands More Than Google AI Overviews
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
BrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- At NewFronts, Snapchat Adds New Functionality To Its Sponsored Snaps
MediaDailyNews, Colin Kirkland - Wednesday, May 7, 2025
Snapchat announced the launch of a location-specific brand campaign, AI campaign solution ...
- Google/Apple Search News: Are We At A 'Cord Cutting' TV Moment'?
TV Watch, Wayne Friedman - Thursday, May 8, 2025
About ten years ago, Disney disclosed for the first time that the ...
- IIEX 2025: In Search Of Convergence
MediaDailyNews, David Stanton - Tuesday, May 6, 2025
Is AI the solution to all consumer insight problems, or a semi-reliab ...
- Shopify Moves AI Assistant To Reasoning For Merchants
MediaDailyNews, Laurie Sullivan - Wednesday, May 7, 2025
Shopify's AI-powered commerce assistant Sidekick has entered a phase of advanced multist ...
- Google Introduces 'Deep Think' And Agentic Search
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
How deeply an AI model can think depends on decisions made ...
- Apple May Move AI Search Into Browser As Challenges To Google Deal Mount
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 7, 2025
Amid the fallout from Google's monopoly search trial, Apple is considering integrati ...
- Do Google, Anthropic, Others Really Know How AI Will Change Advertising?
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
AI enables Google to infer much more about what consumers want throu ...
- Google Develops Cutting-Edge Tech Partnership For Moviemaking
MediaDailyNews, Laurie Sullivan - Monday, May 5, 2025
Google has confirmed a partnership with talent firm and production company Ran ...