- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- ChatGPT Instant Checkout To Make Attribution Easier
MediaDailyNews, Laurie Sullivan - Thursday, October 2, 2025
The shift in ecommerce supports what some have labeled as an affilia ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Lost In Data: Why Marketers Don't Trust Attribution And Measurement
Performance Marketing Insider, Laurie Sullivan - Monday, September 22, 2025
Marketers are challenged with putting data insights together piecemeal to prove performanc ...
- 'Rolling Stone' Owner Sues Google, Alleges AI Overviews Hurt Revenue, Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, September 15, 2025
Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google ...
- Real Simple Justice: New Standard Seeks Payment For AI Content Scraping, Usage
Publishing Insider, Ray Schultz - Wednesday, September 10, 2025
Real Simple Licensing will allow publishers to add machine-readable licensing and royal ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Measuring AI's Invisible Influence As Traditional Attribution Models Shatter
Data & Programmatic Insider, Laurie Sullivan - Monday, July 21, 2025
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics fi ...
- X Looks To Boost iOS Campaign Transparency Via New Partnership
MediaDailyNews, Colin Kirkland - Friday, July 18, 2025
X is partnering with AppsFlyer, an app analytics company that has integrat ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- Performance Media Takes Center Stage
Planning & Buying Insider, Tom Turner - Friday, May 16, 2025
As we head into upfront season, there's a reason you're hearing t ...
- Decentralized Search Engine Gives Advertisers An Abundance Of Data
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 13, 2025
When Presearch couldn't guarantee user privacy with known ad units, the decentraliz ...
- ChatGPT References Brands More Than Google AI Overviews
MediaDailyNews, Laurie Sullivan - Thursday, May 8, 2025
BrightEdge identifies patterns marketers should consider when developing content strategies and ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure Conversions
Publishers Daily, Ray Schultz - Monday, April 28, 2025
Advertisers can use the new solution to streamline measurement and attribution. ...
- The Hitch With Podcasts: First, They Have To Be Defined
Publishing Insider, Ray Schultz - Tuesday, April 8, 2025
Attribution may also be holding back podcast advertising growth, Oxford Road repo ...
- Getting Email And Revenue On One Page: The Metrics Are Not Always Easy
Email Insider, Ray Schultz - Thursday, March 27, 2025
Marketers are able to report open rates and click-throughs to their leader ...
- iSpot Scales 'Outcomes,' Paramount Is First Client
Television News Daily, Wayne Friedman - Thursday, March 27, 2025
iSpot says brands can see conversion-rate tracking - specifically which programs, daypar ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Ad Industry Must Stay 'Open' To Save The Web
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Perchance To Advertise: 'Dream Ads' Not Just A Fictional Scenario
Media 3.0, Joe Mandese - Wednesday, January 15, 2025
"To just really manifest that connection in people's minds and to hopeful ...