Tag results for "attribution"
- The Magic & Wizardry Of Attribution n my house, we spend random conversations speaking in British accents, talki ...
- How To Calculate Attribution's ROI: The FormulaA question that frequently arises when brands or agencies consider an investme ...
- Attribute ThisTo paraphrase the tagline used in commercials by Ally Bank: "Even childr ...
- Search Spend Rises, Attribution, Mobile Analytics Remain Big ConcernsCompanies in North America will spend $23 billion in search engine marketi ...
- Attribution, Response And Audience ManagementAttribution in the online space is a practice that is so overuse ...
- Attribution Management As A Facilitator Of Your Enterprise Data WarehouseWhen an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Reporting Online Measurement And StrategyEconsultancy published the Online Measurement and Strategy Report with help from Lynchpi ...
- Google Takes Mobile On Attribution PathAttribution modeling analyzes how different types of advertising, such as mobile, displa ...
- Lack Of Innovation Points To Signs Of Slowing Online Ad GrowthMarketers have made improvements in attribution modeling to determine how online vide ...
- The Kingdom Of The Last Click Has Fallen -- It's Time To Calm The ChaosLast click, as a measure for the performance of digital media, w ...
- The Cookie Stuffing ControversyAfter some controversy surrounding Convertro's white paper on cookie stuffing, I decid ...
- Collective Messaging On NYC TrashDigital audience targeting company Collective began running ads this week on N ...
- Forrester Report Identifies 'Leaders' In Channel Attribution SpaceA new report from Forrester Research identifies WPP's GroupM as one ...
- Attribution Challenges Business ObjectivesMarketers have entered a multitouch world. Identifying the way consumers interact wi ...
- Attribution: IgnitionOne Gives Marketers Another ViewAttribution technology from companies such as IgnitionOne continues to advance, but busine ...
- Enough With The Attribution ExcusesJust get on with it already. You've thought about it. You've ma ...
- Adometry Cross-Channel Attribution Integrates Offline DataAdometry has launched a platform that identifies with increasing accuracy the offli ...
- Mobile Complicating Path To ConversionA shift by consumers to use multiple devices to research and ma ...
- Pinterest Leads Consumers From Pin To PurchaseMarketers may soon add Pinterest into their attribution strategy. Studies have demonstrat ...
- A First-Click, Last-Click Attribution Model For Social MediaHow marketers capture and measure social contributions will rapidly become the secr ...
- Attribution ConfusionWhat's wrong with the state of online attribution? What's right with ...
- John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 MetricsC3 Metrics, a leader in so-called "attribution" modeling and analytics for onli ...
- Poor Attribution Models Waste Billions Of Ad DollarsCollective has developed a model to determine online ad attribution and pla ...
- Attribution Could Get A Bit Sticky, But Worth ItAttributing data from cross-channel marketing strategies will become the next hurdle f ...
- DataXu Launches DX3 Platform Integrating Social, Video, Display, MobileDataXu will release the next generation of its digital marketing platform, DX ...
- Giving Credit Where Credit Is DueIn the waning moments of Game 7 of the 2011 Stanley C ...
- RIP Last Click: Why Last Click is Dead (Or Should Be) The damage of misplaced attribution doesn't just fail to give credit whe ...
- Rimm-Kaufman Group Acquires AudetteMediaOnline marketing has become a melting pot for media, combining search engi ...
- Google's, Microsoft's Attribution Management CertificationShould Google and Microsoft step in to require an attribution certification progr ...
- We're Looking In The Wrong Place For Our Attribution ModelsThe online landscape is getting more complex. Speaking from a marketer's perspectiv ...
