- TagMan Claims Inaccuracies In Google's Analytics Platform
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Tag management company TagMan has secured $5 million in funding from sever ...
- Google Releases Data-Driven Attribution Model
Online Media Daily, Laurie Sullivan - Tuesday, August 20, 2013
Google made a major shift toward attribution marketing Tuesday with the relea ...
- Placed Wants To Link Mobile Ads To Store Traffic
Mobile Marketing Daily, Steve Smith - Thursday, August 15, 2013
The location analytics firm Placed is partnering with launch partner local ...
- Acxiom Partners With 4Info For Mobile Retargeting And Attribution At Household Level
Mobile Marketing Daily, Steve Smith - Tuesday, August 13, 2013
Acxiom and 4Info say they can match a company's first-party CRM da ...
- Google Takes Programmatic Approach To Real-Time Data Analytics
Online Media Daily, Laurie Sullivan - Friday, August 2, 2013
Google has turned toward automation, allowing marketers to query real-time data a ...
- Datorama Closes Funding, Will Enhance Cross-Channel Attribution
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech Efforts
Online Media Daily, Laurie Sullivan - Wednesday, July 31, 2013
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Last-Click Attribution Model Shorts Content Creators
SearchBlog, Laurie Sullivan - Friday, July 26, 2013
About 88% of click paths require more than three clicks, content sit ...
- Build The Web Page Around The Display Ad
Show Daily, Laurie Sullivan - Tuesday, July 23, 2013
"Think of display ads as a layer cake." ...
- HP Launches AR Platform, Tracks Print Ads Digitally
Online Media Daily, Laurie Sullivan - Friday, July 12, 2013
Hewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- The Ill-Defined Problem Of Attribution
Performance Marketing Insider, Gord Hotchkiss - Thursday, July 11, 2013
For the past few years, I've sat on the board of ...
- Display Impressions Optimize Paid-Search Campaigns
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
OptiMine has created an attribution model allowing marketers to use display advertisi ...
- Another Path To Conversion
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 21, 2013
Marketers can justify budgets and campaigns without using a last-click attribution mode ...
- Google Heightens Focus On Attribution Metrics For Marketers
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Google made Full Credit Measurement Attribution generally available Thursday to Google Analyti ...
- Mobile Attribution, Video Stars Rising
Data and Targeting Insider, Laurie Sullivan - Thursday, June 13, 2013
Both social and mobile have a strong following, but Siemer & Associate ...
- Is Your Email Attribution Model To Blame For Eroding User Experience?
Email Insider, Mike May - Wednesday, May 29, 2013
Email drives sales. We know this already. How much sales it drive ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer Data
Online Media Daily, Steve McClellan - Wednesday, May 8, 2013
After an 18-month development process, MEC has launched a digital attribution platfo ...
- Calculating The Worth Of Mobile Features
SearchBlog, Laurie Sullivan - Tuesday, March 26, 2013
Speed and convenience are the main drivers of a mobile search, b ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial Spirit
Online Media Daily, Laurie Sullivan - Monday, March 11, 2013
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- Adometry Raises $8 Million For Expansion
Real-Time Daily, Joe Mandese - Monday, January 21, 2013
Attribution analysis firm Adometry Monday announced an $8 million round of fundin ...
- Adometry Secures $8 Million In Venture Capital
Raw, Laurie Sullivan - Monday, January 21, 2013
Cross-channel attribution company Adometry said it secure $8 million in venture capit ...
- The Magic & Wizardry Of Attribution
Online Spin, Cory Treffiletti - Wednesday, November 28, 2012
n my house, we spend random conversations speaking in British accents, talki ...
- How To Calculate Attribution's ROI: The Formula
Metrics Insider, Anto Chittilappilly - Tuesday, October 16, 2012
A question that frequently arises when brands or agencies consider an investme ...
- Attribute This
Metrics Insider, Yaakov Kimelfeld - Tuesday, September 18, 2012
To paraphrase the tagline used in commercials by Ally Bank: "Even childr ...
- Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns
Online Media Daily, Laurie Sullivan - Friday, September 14, 2012
Companies in North America will spend $23 billion in search engine marketi ...
- Attribution, Response And Audience Management
Email Insider, David Baker - Monday, August 13, 2012
Attribution in the online space is a practice that is so overuse ...
- Attribution Management As A Facilitator Of Your Enterprise Data Warehouse
Metrics Insider, Anto Chittilappilly - Tuesday, July 31, 2012
When an organization engages in marketing attribution it knowingly or unknowingly mak ...
- Reporting Online Measurement And Strategy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 11, 2012
Econsultancy published the Online Measurement and Strategy Report with help from Lynchpi ...
- Google Takes Mobile On Attribution Path
Online Media Daily, Laurie Sullivan - Wednesday, July 11, 2012
Attribution modeling analyzes how different types of advertising, such as mobile, displa ...
- Lack Of Innovation Points To Signs Of Slowing Online Ad Growth
SearchBlog, Laurie Sullivan - Thursday, July 5, 2012
Marketers have made improvements in attribution modeling to determine how online vide ...