Tag results for "attribution"
- 2013: The Year In Review And A Look Ahead For MobileSocial media found its monetization paths in 2013, while both ad creati ...
- Marketers Struggling To Integrate Media ChannelsIntegrating media seems too complicated, internal marketing teams are not set ...
- Marketing Attribution Models Are Not A Magic Wand To Improve SalesAlthough direct-response advertisers -- from next-generation algorithmic method users to the tried-and-tr ...
- Beyond Attribution: Battling For More Email Marketing BudgetRecently a group of marketers kicked around the question "How do ...
- Why You Want A Media Agency Managing Your Digital AttributionDigital attribution has exploded, and has provided marketers with many tools ...
- Digital Advertising Needs to Build Awareness It's Good for Something Beyond Building AwarenessA new report from eMarketer tackles the fact that marketers almost alwa ...
- Measure Twice, Cut Once: Preparing for Cross-Channel AttributionThere are a couple old sayings used by carpenters: 1) "A carpent ...
- Search Attribution: Managing Turf WarsWhen a consumer searches for your brand name, clicks on your sear ...
- Attribution Signals Marketers MissKevin Less tells us about 10 conversion events that marketers should trac ...
- TagMan Claims Inaccuracies In Google's Analytics PlatformTag management company TagMan has secured $5 million in funding from sever ...
- Google Releases Data-Driven Attribution ModelGoogle made a major shift toward attribution marketing Tuesday with the relea ...
- Placed Wants To Link Mobile Ads To Store TrafficThe location analytics firm Placed is partnering with launch partner local ...
- Acxiom Partners With 4Info For Mobile Retargeting And Attribution At Household LevelAcxiom and 4Info say they can match a company's first-party CRM da ...
- Google Takes Programmatic Approach To Real-Time Data AnalyticsGoogle has turned toward automation, allowing marketers to query real-time data a ...
- Datorama Closes Funding, Will Enhance Cross-Channel AttributionAttempting to solve one of marketing's biggest dilemmas, Datorama has closed ...
- IgnitionOne Appoints John Ragals COO, Pushes Tech EffortsFresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Glob ...
- Last-Click Attribution Model Shorts Content CreatorsAbout 88% of click paths require more than three clicks, content sit ...
- Build The Web Page Around The Display Ad"Think of display ads as a layer cake." ...
- HP Launches AR Platform, Tracks Print Ads DigitallyHewlett-Packard's Autonomy division has been working to build out an augmented reali ...
- The Ill-Defined Problem Of AttributionFor the past few years, I've sat on the board of ...
- Display Impressions Optimize Paid-Search CampaignsOptiMine has created an attribution model allowing marketers to use display advertisi ...
- Another Path To ConversionMarketers can justify budgets and campaigns without using a last-click attribution mode ...
- Google Heightens Focus On Attribution Metrics For MarketersGoogle made Full Credit Measurement Attribution generally available Thursday to Google Analyti ...
- Mobile Attribution, Video Stars RisingBoth social and mobile have a strong following, but Siemer & Associate ...
- Is Your Email Attribution Model To Blame For Eroding User Experience? Email drives sales. We know this already. How much sales it drive ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer DataAfter an 18-month development process, MEC has launched a digital attribution platfo ...
- Calculating The Worth Of Mobile FeaturesSpeed and convenience are the main drivers of a mobile search, b ...
- Oreo's Real-Time Marketing Strategy Requires Entrepreneurial SpiritOreo, the sandwich cookie from Mondelez, revealed insights into its real-time soci ...
- Adometry Raises $8 Million For ExpansionAttribution analysis firm Adometry Monday announced an $8 million round of fundin ...
- Adometry Secures $8 Million In Venture CapitalCross-channel attribution company Adometry said it secure $8 million in venture capit ...
