Tag results for "attribution"
- Playing The Attribution Game: VivaKi Analytics Exec Weighs InPublicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To PlatformAd management platform Sizmek on Monday announced it has acquired Aerify Medi ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTBSizmek, an ad management platform, has made a number of moves ...
- Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's SpivackI had the opportunity to speak with Avi Spivack, director of produ ...
- Agencies Building Their Own Tech StacksStoddard + Partners, a media group out of Santa Monica, Calif., ...
- Medialets Now Lets Media Buyers Attribute Mobile ConversionsFeeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Ser ...
- Consumers Agree To Mobile Location Tracking For Specific ReasonsMarketers have work to do when it comes to convincing consumers ...
- Google Acquires drawElements, Keeping Tighter Reins On HardwareGoogle has acquired Helsinki, Finland-based drawElements in a move to improve ...
- Can We Attribute 20% Rise In Ecommerce To Search?New stats from eMarketer suggest business-to-consumer ecommerce sales worldwide will reach $1.4 ...
- Paid Search No 1; Retailers Stalled By Inaccurate Attribution ModelSearch remains the No. 1 digital tactic to acquire customers, but attributi ...
- Panda 4.0: Winners, Losers, Impact On Marketing MeasurementUltimately, Google's goal with the Panda update is to ensure that consume ...
- M&A: Measurement and AttributionOr media and attribution. Or maybe even measurement and accountability. Pick a ...
- Run Unveils Mobile Attribution Tech Featuring Verizon DataRun, a mobile demand-side platform (DSP), this week announced it has launch ...
- The Underappreciated, Unrecognized Value Of Non-Brand Search CampaignsThis fall I will watch a ton of football, which means ...
- Rakuten Marketing Acquires DC Storm For Cross-Screen AttributionAttribution is all the rage in ad tech, if recent M&A activi ...
- Defining Your Key Performance IndicatorsDuring MediaPost's Email Insider Summit in April, I had the pleasure ...
- Multi-Touch Attribution Makes Its Case; Brazil Now No. 2 In RTB MarketshareThe U.S. still accounts for 32% of the global RTB market (bas ...
- AOL Acquires Big Data Platform ConvertroAOL on Tuesday announced that it has entered an agreement to acqui ...
- Attribution And 'The Matrix' Trilogy Understanding attribution is sort of like trying to sit down and wat ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen AttributionGoogle has acquired Adometry, which specializes in online advertising attribution, to he ...
- How To Address Multichannel AttributionAfter building out an attribution business since 2009, George Michie discovered much le ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CROHasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Google, Magna Global Strike Multimillion-Dollar Upfront PartnershipMagna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- Tracking Conversion EffortsConversion tracking works for more than online purchases. Margot Da Chunha sugges ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel ConversionsVoice search, Sitelinks and click-to-call features from Google and Bing make ...
- Oopsy: Facebook Kicks HasOffers and Kontagent From Mobile Marketing Partnership Over Data PolicyClaiming violations of its partnership agreement involving data handling and retention, Facebo ...
- Experian Connects Responses To Online Ads Across MediaExperian Marketing Services soon will begin rolling out a tool that connec ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target AudiencesVisual IQ, which supports analytics and attribution modeling to understand how med ...
- Thinknear, Placed To Show Mobile Ad Impact On Foot TrafficMobile ad network Thinknear is promising to help retailers tie their mobi ...
- B2B Marketers Get In The Attribution Game In 2014This was the year in which business-to-consumer marketers became cheerleaders for attributio ...
