- Adelphic Taps Placed For Location-Based Targeting Data
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
Adelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Brands Must Get Beyond Fixation on Measurable Media Impact
Programmatic Insider, Eric Berry - Thursday, October 16, 2014
The RTB ecosystem, with its fundamental need for measurement and attribution, cou ...
- Attribution Tips For Reporting In A Cross-Device World
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2014
It's not difficult to understand why cross-device measurement have become so importan ...
- Attribution Not Connecting To Marketing Strategies
Research Brief, Jack Loechner - Friday, October 10, 2014
Kenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- For Content Marketing, Attribution Means Converting Data Into Actions
SearchBlog, Laurie Sullivan - Tuesday, September 30, 2014
Search marketers are shifting from the mindset of asking why they ne ...
- Attribution For RTB Marketers: Why Should I Care?
Programmatic Insider, Jeff Kaldahl - Thursday, September 25, 2014
If you work in real-time advertising, you shouldn't just care about attributi ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- Confidence in Measuring Mobile ROI/Cross-Platform Performance Still Shaky
MoBlog, Steve Smith - Monday, September 15, 2014
Marketers say they still can't measure the things they most value ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales
Real-Time Daily, Tyler Loechner - Tuesday, September 9, 2014
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announc ...
- For IPG Placed Is The Place To Be
MAD, Steve McClellan - Thursday, September 4, 2014
The holding company has entered into a strategic partnership with the Seattle-bas ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution
RTBlog, Tyler Loechner - Wednesday, September 3, 2014
Drawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...
- What Can Attribution Tell You About Display Incrementality?
Metrics Insider, Michael Iantosca - Tuesday, September 2, 2014
These days, all marketers (and plenty of tech companies) are talking abo ...
- Google Seeks Extra Credit With Latest Adwords Changes
Performance Marketing Insider, John Busby - Tuesday, September 2, 2014
Have you ever contributed to something and felt like you didn't qui ...
- Next in Cross-Screen Marketing: Attribution, Please
Video Insider, Daisy Whitney - Wednesday, August 27, 2014
Marketers are keen to move deeper into cross-channel marketing, but they al ...
- Attribution And The Rise Of Data-Driven Marketing
Metrics Insider, Jeff Hassemer - Tuesday, August 26, 2014
Are you in a bad relationship with your attribution model? There m ...
- Former Visual IQ Execs Launch Attribution Firm, Focus On Video
Real-Time Daily, Tyler Loechner - Thursday, August 14, 2014
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sale ...
- Facebook Launches Cross-Device Tracking
Around the Net In MAD London, Mark Walsh - Thursday, August 14, 2014
Facebook on Wednesday rolled out cross-device reporting for ads, allowing marketers ...
- Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried Away
London Blog, Sean Hargrave - Thursday, August 14, 2014
Before the digital marketing world rushes to congratulate Facebook on its cross-digit ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform
Real-Time Daily, Tyler Loechner - Monday, August 11, 2014
Ad management platform Sizmek on Monday announced it has acquired Aerify Medi ...
- Real-Time With Sizmek's Caprio On Buy-Side Dynamics In RTB
RTBlog, Tyler Loechner - Tuesday, August 12, 2014
Sizmek, an ad management platform, has made a number of moves ...
- Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack
RTBlog, Tyler Loechner - Friday, August 8, 2014
I had the opportunity to speak with Avi Spivack, director of produ ...
- Agencies Building Their Own Tech Stacks
RTBlog, Tyler Loechner - Tuesday, August 5, 2014
Stoddard + Partners, a media group out of Santa Monica, Calif., ...
- Medialets Now Lets Media Buyers Attribute Mobile Conversions
Real-Time Daily, Tyler Loechner - Wednesday, July 30, 2014
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Ser ...
- Consumers Agree To Mobile Location Tracking For Specific Reasons
SearchBlog, Laurie Sullivan - Thursday, July 31, 2014
Marketers have work to do when it comes to convincing consumers ...
- Google Acquires drawElements, Keeping Tighter Reins On Hardware
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 23, 2014
Google has acquired Helsinki, Finland-based drawElements in a move to improve ...
- Can We Attribute 20% Rise In Ecommerce To Search?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 23, 2014
New stats from eMarketer suggest business-to-consumer ecommerce sales worldwide will reach $1.4 ...