Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store Sales

Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the impact digital campaigns have on in-store sales.

Dstillery claims that during a test campaign a major U.S. department store saw a 5% increase in in-store sales and a 34% boost in store visitors.

“With consumers juggling their multiple devices, marketers are challenged to figure out the contributions of each channel to purchase decisions,” stated Tom Phillips, CEO of Dstillery.

Next story loading loading..