• by Tyler Loechner  @mp_tyler, September 9, 2014

Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the impact digital campaigns have on in-store sales.

Dstillery claims that during a test campaign a major U.S. department store saw a 5% increase in in-store sales and a 34% boost in store visitors.

“With consumers juggling their multiple devices, marketers are challenged to figure out the contributions of each channel to purchase decisions,” stated Tom Phillips, CEO of Dstillery.