Tag results for "attribution"
- Adventures In AttributionAttribution is as inscrutable as it is necessary as the path ...
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With AbakusSizmek, an ad management firm, on Thursday announced a partnership with attributi ...
- The Real Point of Integration? Solving The Attribution PuzzleAnd we're far from a solution. In many cases, digital technology-presented ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel AttributionThis year, a number of media measurement companies were scooped up ...
- The Many Definitions Of Multichannel MarketingConfused on the definition of multichannel marketing. You're not alone, Ben Dav ...
- Ninja Metrics Discovers Attribution's Tie To Social InfluenceMarketers relying on a traditional method for calculating return on investment (RO ...
- Social Marketers Move From Likes To 'Show Me The Money'Social is now a paid channel, and so savvy marketers are taki ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, AppsAdobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- Understanding Affluent Clicks, Purchases, Research DecisionsAffluent consumers research products and services weekly before making a purchase givi ...
- Adelphic Taps Placed For Location-Based Targeting DataAdelphic, a mobile demand-side platform (DSP), on Thursday announced a partnership wi ...
- Brands Must Get Beyond Fixation on Measurable Media ImpactThe RTB ecosystem, with its fundamental need for measurement and attribution, cou ...
- Attribution Tips For Reporting In A Cross-Device WorldIt's not difficult to understand why cross-device measurement have become so importan ...
- Attribution Not Connecting To Marketing StrategiesKenshoo, in a newly commissioned study conducted by Forrester Consulting, titled "Cross-Chann ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting TechBig Data just got much bigger at AOL. At its second annu ...
- For Content Marketing, Attribution Means Converting Data Into ActionsSearch marketers are shifting from the mindset of asking why they ne ...
- Attribution For RTB Marketers: Why Should I Care?If you work in real-time advertising, you shouldn't just care about attributi ...
- New Platform Will Link Customer Data Across Channels, DevicesDisparate enterprise systems and media channels that keep data in silos cou ...
- Horizon Media, Mercury Media Sign iPredictus DealsHorizon Media and Mercury Media have signed separate deals that will integra ...
- Confidence in Measuring Mobile ROI/Cross-Platform Performance Still ShakyMarketers say they still can't measure the things they most value ...
- Dstillery, Placed Partner For Attribution Of Digital Ads To In-Store SalesCross-device audience targeting firm Dstillery on Tuesday announced a partnership with attributi ...
- App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian ExpansionAdjust, a Berlin, Germany-based app attribution and analytics company, on Monday announc ...
- For IPG Placed Is The Place To BeThe holding company has entered into a strategic partnership with the Seattle-bas ...
- Drawbridge To Update Analytics, Shines Light On Multi-Touch AttributionDrawbridge, a cross-device ad-targeting firm, is expected to announce updates to i ...
- What Can Attribution Tell You About Display Incrementality?These days, all marketers (and plenty of tech companies) are talking abo ...
- Google Seeks Extra Credit With Latest Adwords ChangesHave you ever contributed to something and felt like you didn't qui ...
- Next in Cross-Screen Marketing: Attribution, PleaseMarketers are keen to move deeper into cross-channel marketing, but they al ...
- Attribution And The Rise Of Data-Driven MarketingAre you in a bad relationship with your attribution model? There m ...
- Former Visual IQ Execs Launch Attribution Firm, Focus On VideoTwo former Visual IQ executives -- Trevor Testwuide (regional VP of sale ...
- Facebook Launches Cross-Device TrackingFacebook on Wednesday rolled out cross-device reporting for ads, allowing marketers ...
- Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried AwayBefore the digital marketing world rushes to congratulate Facebook on its cross-digit ...
