- MarketShare Tunes Into Data And Attribution, Acquires DataSong
Real-Time Daily, Tyler Loechner - Wednesday, April 1, 2015
MarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...
- The Challenge Of Political Attribution
Marketing: Politics, Ray Kingman - Tuesday, March 10, 2015
Measuring the impact of advertising on the buyer's journey through the sal ...
- Kenshoo, Marin Separately Transform How Brands Use Media, Integrating Mobile App Installs, Placements
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2015
Kenshoo and Marin are separately forcing brands to rethink how to u ...
- Qualia, BlueCava Partner For Real-Time Intent Targeting
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2015
Qualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- The Rebranding Of A Century-Old Marketing Challenge
Online Spin, Maarten Albarda - Monday, February 16, 2015
Don't say I don't love you, dear reader, because today I ha ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Real-Time Daily, Tyler Loechner - Wednesday, February 11, 2015
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- Inaccurate Data Flooding An Industry Still Looking For Answers Through Attribution
SearchBlog, Laurie Sullivan - Thursday, January 29, 2015
Companies frequently work with bad data, although 95% feel compelled to tu ...
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B Round
Real-Time Daily, Tyler Loechner - Tuesday, January 20, 2015
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $ ...
- Complex Mobile Search Attribution Holding Back Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 15, 2015
Mobile conversions make up only about 30% of all search conversions, althou ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger Seat
RTBlog, Tyler Loechner - Wednesday, January 14, 2015
If "programmatic" is the father and umbrella term under which real-time biddin ...
- The Tricky Tales Of Political Attribution
Marketing: Politics, Ray Kingman - Tuesday, January 13, 2015
The post-mortems of the 2014 election cycle are well underway. At th ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- A New Year's Resolution: Take Action On Insights
Metrics Insider, Anto Chittilappilly - Tuesday, January 6, 2015
How many times have you declared on Jan. 1 to lose weig ...
- The Trouble With CTR As A Campaign Metric
Metrics Insider, Lori Dekker - Tuesday, December 30, 2014
Now I know lots of folks in the industry are bashing t ...
- Oracle Buys Datalogix In Quest To Be A Data Powerhouse
Real-Time Daily, Tyler Loechner - Monday, December 22, 2014
Oracle made its data play clear after acquiring DMP BlueKai earlier th ...
- Dentsu Aegis Buys Rockett Interactive
MAD, Steve McClellan - Tuesday, December 16, 2014
The Cary, NC-based attribution specialist will be integrated with iProspect and Rocke ...
- Likes, Camera, Actions! Social's Move From Selfies To Conversions
Online Spin, Jamie Tedford - Tuesday, December 16, 2014
While the social media pundits prepare their "Year in Review" listicles, ...
- Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile
RTBlog, Tyler Loechner - Tuesday, December 16, 2014
"Mobile retargeting" is commonly discussed as a difficult thing for marketers ...
- A Programmatic Future Needs Attribution As Its Trailblazer
MAD London, Wolf Allisat - Friday, December 12, 2014
For a programmatic future to work, attribution will need to be ...
- Why Are You Ignoring Attribution?
Marketing Daily, Bob Sybydlo - Wednesday, December 10, 2014
Attribution helps marketers gauge the effectiveness of marketing activities across channels. A ...
- Adventures In Attribution
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 28, 2014
Attribution is as inscrutable as it is necessary as the path ...
- Sizmek Adopts 'Game Theory' Attribution Via Partnership With Abakus
Real-Time Daily, Tyler Loechner - Wednesday, November 19, 2014
Sizmek, an ad management firm, on Thursday announced a partnership with attributi ...
- The Real Point of Integration? Solving The Attribution Puzzle
MAD, Mike Drexler - Tuesday, November 18, 2014
And we're far from a solution. In many cases, digital technology-presented ...
- Google, AOL's Convertro, Visual IQ Named 'Leaders' In Cross-Channel Attribution
Real-Time Daily, Tyler Loechner - Friday, November 7, 2014
This year, a number of media measurement companies were scooped up ...
- The Many Definitions Of Multichannel Marketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 24, 2014
Confused on the definition of multichannel marketing. You're not alone, Ben Dav ...
- Ninja Metrics Discovers Attribution's Tie To Social Influence
Data and Targeting Insider, Laurie Sullivan - Thursday, October 23, 2014
Marketers relying on a traditional method for calculating return on investment (RO ...
- Social Marketers Move From Likes To 'Show Me The Money'
London Blog, Sean Hargrave - Wednesday, October 22, 2014
Social is now a paid channel, and so savvy marketers are taki ...
- Nielsen, Adobe Partnership Supports Cross-Platform Measurement Across Web, Apps
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2014
Adobe and Nielsen Tuesday announced a strategic partnership to build and suppo ...
- Understanding Affluent Clicks, Purchases, Research Decisions
SearchBlog, Laurie Sullivan - Tuesday, October 21, 2014
Affluent consumers research products and services weekly before making a purchase givi ...