- Who Should I Target To... Next?
MediaPost Live, Wayne Friedman - Wednesday, September 30, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit Holes
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
In this data-rich age of ours, the biggest danger is drowning ...
- Who Should I Target To... Next?
Show Daily, Wayne Friedman - Tuesday, September 29, 2015
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Programmatic Search Makes Attribution Tough For Marketers
SearchBlog, Laurie Sullivan - Friday, September 4, 2015
What keywords generate the phone call? It turns out many markets don ...
- Solving The Difficulties Behind Affiliate Attribution
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2015
How much conversion credit should affiliates receive for any given transaction? T ...
- Cox Joins Attribution Firm Conversion Logic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appoint ...
- The Talk Of The Town: Cross-Channel Attribution
Marketing Insider: Cross-Channel, Viviane Wanderley - Monday, August 10, 2015
Cross-channel attribution is not going to answer all of our questions b ...
- Location Tracking Is The New Attribution Engine
Data and Targeting Insider, Steve Smith - Tuesday, August 4, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Location Tracking Is The New Attribution Engine
MoBlog, Steve Smith - Thursday, July 30, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Mapping Out The Best Attribution Path
Data and Targeting Insider, Laurie Sullivan - Tuesday, July 28, 2015
Marketers want to find an attribution model that considers all of t ...
- Rob Griffin On Local Search Changes To Watch
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2015
YP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Conversion Logic Adds LiveRamp Data To Attribution Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
Attribution firm Conversion Logic, a company that exited its beta phase ju ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2015
Marketers don't always understand how much weather patterns, compared with the advertisement ...
- Vizury Partners With AppsFlyer, Expands Potential For In-App Re-Engagement
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
The Vizury-AppsFlyer partnership intends to make it easier for mobile marketers ...
- The Two Overlooked Musts Of Omni-Channel
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, July 6, 2015
Moving from omni-channel talking points to a way of life requires t ...
- The Challenge Of Mobile Attribution
Mobile Marketing Daily, Maria Perez - Wednesday, July 1, 2015
Tracking results across channels in a cookieless platform has been a challeng ...
- Conversion Logic Exits Beta To Bring A New Independent Attribution Firm To Ad Tech
Real-Time Daily, Tyler Loechner - Thursday, June 18, 2015
One year ago, the ad tech industry saw a handful of independe ...
- Google's In-The-Moment Advertising Model Expands On Real-Time Attribution, Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2015
Google's quest to understand human behavior in the moment has led ...
- Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
MoBlog, Steve Smith - Thursday, May 7, 2015
Catalina and 4Info claim they have solid numbers to show how effecti ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Twitter, Google Partner In Ad, Attribution Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 28, 2015
Twitter said late Tuesday it will open some of its advertising invento ...
- Marketing Is Now Even More Exciting - Here's Why!
Online Spin, Cory Treffiletti - Tuesday, April 28, 2015
Fellow Online Spinner Dave Morgan recently wrote a column on whether awarene ...
- IPG Takes Stake In Samba TV
MAD, Steve McClellan - Monday, April 20, 2015
As part of the agreement, IPG Mediabrands said that various teams ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click Mentality
Around the Net In MAD London, Sean Hargrave - Friday, April 17, 2015
Moneysupermarket was among the first UK brands to ring fence its first-par ...
- Can Awareness and Attribution Live Together?
Online Spin, Dave Morgan - Thursday, April 16, 2015
For years, many folks in media have questioned whether brand advertising a ...
- WPP Buys Mobile Ad Attribution Firm Medialets
Real-Time Daily, Tyler Loechner - Wednesday, April 15, 2015
WPP continues to invest in the ad technology world, as the holdi ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink Deal
RTBlog, Tyler Loechner - Monday, April 13, 2015
Tapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Attribution Firm Conversion Logic Raises $4M
Real-Time Daily, Tyler Loechner - Wednesday, April 8, 2015
Conversion Logic, a cross-channel attribution platform, on Wednesday announced it has clos ...