Tag results for "attribution"
- Nielsen Launches Multi-Touch Attribution OfferingNielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Twitter, Google Partner In Ad, Attribution DealTwitter said late Tuesday it will open some of its advertising invento ...
- Marketing Is Now Even More Exciting - Here's Why!Fellow Online Spinner Dave Morgan recently wrote a column on whether awarene ...
- IPG Takes Stake In Samba TVAs part of the agreement, IPG Mediabrands said that various teams ...
- Moneysupermarket Using Programmatic To Move Beyond Last Click MentalityMoneysupermarket was among the first UK brands to ring fence its first-par ...
- Can Awareness and Attribution Live Together?For years, many folks in media have questioned whether brand advertising a ...
- WPP Buys Mobile Ad Attribution Firm MedialetsWPP continues to invest in the ad technology world, as the holdi ...
- Linking Digital Ads To In-Store Visits Continues To Spread: Tapad, Placed Ink DealTapad, a cross-screen marketing technology provider, is the latest to offer markete ...
- Attribution Firm Conversion Logic Raises $4MConversion Logic, a cross-channel attribution platform, on Wednesday announced it has clos ...
- MarketShare Tunes Into Data And Attribution, Acquires DataSongMarketShare, a marketing analytics firm, on Wednesday announced it has acquired DataSon ...
- The Challenge Of Political AttributionMeasuring the impact of advertising on the buyer's journey through the sal ...
- Kenshoo, Marin Separately Transform How Brands Use Media, Integrating Mobile App Installs, PlacementsKenshoo and Marin are separately forcing brands to rethink how to u ...
- Qualia, BlueCava Partner For Real-Time Intent TargetingQualia, which focuses on consumer intent targeting in real-time, will announce Mond ...
- Oh, The Places We'll Go: IAB Ties ROI To Location DataA new primer from the IAB demonstrates how location data from mobi ...
- The Rebranding Of A Century-Old Marketing ChallengeDon't say I don't love you, dear reader, because today I ha ...
- Multiple Agencies Tap Placed To Link Digital Ads, Physical SalesLocation-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, I ...
- Inaccurate Data Flooding An Industry Still Looking For Answers Through AttributionCompanies frequently work with bad data, although 95% feel compelled to tu ...
- Mobile Attribution Firm AppsFlyer Raises $20M In Series B RoundMobile attribution analytics company AppsFlyer on Tuesday announced it has raised $ ...
- Complex Mobile Search Attribution Holding Back CampaignsMobile conversions make up only about 30% of all search conversions, althou ...
- Multi-Touch Attribution In Data-Driven Marketing's Passenger SeatIf "programmatic" is the father and umbrella term under which real-time biddin ...
- The Tricky Tales Of Political AttributionThe post-mortems of the 2014 election cycle are well underway. At th ...
- IgnitionOne Focuses On Mobile, Finding Unattributed ConversionsIgnitionOne began rolling out Thursday what will become a series of featur ...
- A New Year's Resolution: Take Action On InsightsHow many times have you declared on Jan. 1 to lose weig ...
- The Trouble With CTR As A Campaign MetricNow I know lots of folks in the industry are bashing t ...
- Oracle Buys Datalogix In Quest To Be A Data PowerhouseOracle made its data play clear after acquiring DMP BlueKai earlier th ...
- Dentsu Aegis Buys Rockett InteractiveThe Cary, NC-based attribution specialist will be integrated with iProspect and Rocke ...
- Likes, Camera, Actions! Social's Move From Selfies To ConversionsWhile the social media pundits prepare their "Year in Review" listicles, ...
- Thanks To Social, Over Half Of Marketers Now Retargeting On Mobile"Mobile retargeting" is commonly discussed as a difficult thing for marketers ...
- A Programmatic Future Needs Attribution As Its TrailblazerFor a programmatic future to work, attribution will need to be ...
- Why Are You Ignoring Attribution?Attribution helps marketers gauge the effectiveness of marketing activities across channels. A ...
