Tag results for "attribution"
- Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution BusinessImpact Radius on Wednesday announced it had acquired the Clearsaleing marketing attributi ...
- iSpot.tv, TVSquared Team For Same-Day ROI TV Ad Data TV advertising measurement researcher iSpot.tv and TVSquared, a TV campaign attribution platfor ...
- Display Ads Prompt 60 Times More Phone Calls Than Click-To-Call, Study FindsDisplay ads influence 60 times more phone calls than a direct click-to-cal ...
- Mobile Researcher NinthDecimal Strikes Location-Based TiVo Deal NinthDecimal has entered a partnership with TiVo to determine whether exposure ...
- App Users Spend More Time Playing Games Than Other ActivitiesDespite a variety of other offerings, app users still spend a l ...
- ZypMedia Brings Programmatic To PoliticsZypMedia, a programmatic media-buying platform for local advertising formerly known as ExtendT ...
- Veritone Media Cognitive Platform Looks To Attribute Organic MediaQuestioning the effectiveness of advertising, California startup Veritone created a cognitive med ...
- It's Time For Better Attribution SolutionsModern marketers must consider multiple touch-points, channels, and devices in the pa ...
- What Attribution Is NotWithout naming names, it's clear that certain individuals still think attribution simp ...
- Who Should I Target To... Next?Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- Beware Of Big Data Rabbit HolesIn this data-rich age of ours, the biggest danger is drowning ...
- Who Should I Target To... Next?Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forreste ...
- AOL Claims It Can Close Gap Between Mix Models And AttributionAOL will announce later today the integration of media mix modeling (MM ...
- Analytics, Measurement Finds The 49% ROI MistakeGoogle made a slight change to Analytics this week. It now defaul ...
- Programmatic Search Makes Attribution Tough For MarketersWhat keywords generate the phone call? It turns out many markets don ...
- Solving The Difficulties Behind Affiliate AttributionHow much conversion credit should affiliates receive for any given transaction? T ...
- Cox Joins Attribution Firm Conversion LogicConversion Logic, a cross-channel attribution firm, on Tuesday announced it has appoint ...
- The Talk Of The Town: Cross-Channel Attribution Cross-channel attribution is not going to answer all of our questions b ...
- Location Tracking Is The New Attribution EngineMobile is like a portable people meter. When configured properly it c ...
- Location Tracking Is The New Attribution EngineMobile is like a portable people meter. When configured properly it c ...
- Mapping Out The Best Attribution PathMarketers want to find an attribution model that considers all of t ...
- Rob Griffin On Local Search Changes To WatchYP kicked off a search influencer series with Rob Griffin, who recently broug ...
- Conversion Logic Adds LiveRamp Data To Attribution PlatformAttribution firm Conversion Logic, a company that exited its beta phase ju ...
- AOL's Convertro Drills Attribution Weather Data Down To ZIP CodesMarketers don't always understand how much weather patterns, compared with the advertisement ...
- Vizury Partners With AppsFlyer, Expands Potential For In-App Re-EngagementThe Vizury-AppsFlyer partnership intends to make it easier for mobile marketers ...
- The Two Overlooked Musts Of Omni-ChannelMoving from omni-channel talking points to a way of life requires t ...
- The Challenge Of Mobile AttributionTracking results across channels in a cookieless platform has been a challeng ...
- Conversion Logic Exits Beta To Bring A New Independent Attribution Firm To Ad TechOne year ago, the ad tech industry saw a handful of independe ...
- Google's In-The-Moment Advertising Model Expands On Real-Time Attribution, ProgrammaticGoogle's quest to understand human behavior in the moment has led ...
- Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar SalesCatalina and 4Info claim they have solid numbers to show how effecti ...
