- Cross-Device Attribution Still Sticky Wicket
Around the Net in Real-Time, Philip Rosenstein - Thursday, October 6, 2016
Getting multi-device attribution hasn't gotten any easier for marketers, according to ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising
Real-Time Daily, Philip Rosenstein - Monday, October 3, 2016
DialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- EY's Bass Advises Industry To Embrace New Standard, Metrics, Technology
MediaDailyNews, Laurie Sullivan - Wednesday, September 28, 2016
A lack of standards, and less reliance upon them, could stifle advancemen ...
- AB InBev Notes Problems Measuring Mobile In-App Ads
Real-Time Daily, Philip Rosenstein - Tuesday, September 27, 2016
Marketers are having a hard time getting their attribution models right f ...
- How Financial Services Firms Can Improve Their Attribution
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 26, 2016
Jeff Sporn from Equifax weighs in on cross-channel marketing by banks a ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going?
Real-Time Daily, Tobi Elkin - Monday, September 26, 2016
At an Advertising Week panel on the evolution of programmatic media, indust ...
- Neustar Launches Marketing Attribution Analytics Via Facebook Partnership
Real-Time Daily, Tobi Elkin - Thursday, September 22, 2016
Real-time information services provider Neustar announced a partnership with Facebook to laun ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, September 13, 2016
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Speeding Up And Optimizing Your Media Spend
Marketing Insider: Cross-Channel, Ray Schultz - Monday, September 12, 2016
Marketers may be warming up to multi-channel attribution, but they're not y ...
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouse
Real-Time Daily, Patrick Hopf - Wednesday, September 7, 2016
You've probably heard the news: France-based Criteo and rival U.S. firm SteelHou ...
- AppsFlyer Partners With Tencent For Attribution Solution
Mobile Marketing Daily, Ben Frederick - Wednesday, August 31, 2016
AppsFlyer will be the first global third-party tracking system on Tencent's soci ...
- Programmatic a Full Funnel Solution for Casper
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
Online mattress delivery upstart Casper started small with its programmatic efforts wh ...
- Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in ...
- Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishe ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned abo ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Demystifying The Concept of 'Attribution' In Digital Marketing
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
Tech Crunch seeks to "demystify the concept of “attribution” in digital marketin ...
- Cross-Device Attribution Isn't Perfect, But It's Critical
Around the Net in Real-Time, Tobi Elkin - Friday, August 5, 2016
In an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- Attribution Becoming More Of A Priority For Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- YP Announces New 'Audience Cartography' Platform For Targeting And Attribution
Around the Net in Real-Time, Tobi Elkin - Tuesday, July 26, 2016
YP announced the release of its new location data visualization methodology, Audien ...
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution Models
Real-Time Daily, Tobi Elkin - Tuesday, July 26, 2016
Aiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- Q&A: Marketing Attribution's Role In Demystifying Television Conversions
Audience Buying Insider, Karlene Lukovitz - Friday, July 22, 2016
Conversion Logic COO Alison Lohse shares some thoughts about the roles ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Executives Reveal The Potential And Pain Points Of Marketing Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 1, 2016
More than half of U.S. companies are expected to use multichannel attributi ...
- Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 12, 2016
Adobe has a new approach to attribution based on an algorithmic meth ...
- Hotwire Explains How To Use Seven Attribution Models Simultaneously
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 11, 2016
Attribution continues to pull at marketers like a child begging for attentio ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...