Tag results for "attribution"
- Flashtalking Partners With Integral Ad Science To Improve Accuracy Of Attribution ModelsAiming to improve attribution and ad verification, Flashtalking announced a partnership wi ...
- Q&A: Marketing Attribution's Role In Demystifying Television ConversionsConversion Logic COO Alison Lohse shares some thoughts about the roles ...
- Everyone Wants Multitouch Attribution. Now What?Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile PresenceBeacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Executives Reveal The Potential And Pain Points Of Marketing AttributionMore than half of U.S. companies are expected to use multichannel attributi ...
- Adobe Debuts Attribution Model And Virtual Analyst App At EMEA SummitAdobe has a new approach to attribution based on an algorithmic meth ...
- Hotwire Explains How To Use Seven Attribution Models SimultaneouslyAttribution continues to pull at marketers like a child begging for attentio ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct ResponseMeasuring response to TV ads is more problematic in such a fragment ...
- Chobani, Gatorade Tie Higher Offline Sales To Search, Video AdvertisingConsumer product goods (CPGs) companies have begun to see measurable increases f ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then AttributionProgrammatic and ad tech company Collective is licensing FourthWall Media cable ...
- Mobile App Performance Gains Attribution For Paid, Organic Search CampaignsIn a move to strengthen attribution for mobile devices, Searchmetrics Tuesday launch ...
- Unlocking the Mobile Advertising Opportunity: Getting Attribution RightSince data collection is "always on," data for each user on t ...
- AdTheorent Partners With Placed To Offer Real-Time Campaign Optimization AdTheorent on Tuesday said it's now offering real-time digital campaign optimization throu ...
- Foursquare's Attribution Solution, A Step In The Right Direction But Gaps RemainWriting on Street Fight, JB Brokaw, president for Sociomantic Labs, North Americ ...
- Now You Can Measure Your Ads On Facebook (Again) As you're probably well aware, attribution is the subtext of almost eve ...
- Beyond 'Transparency': Let's Talk About Accountability Most people in the ad-tech universe are talking about transparency in o ...
- Placed Signs Up 40 New Business Partners, Adds Programmatic Placed -- the advertising to in-store attribution company -- adds new busine ...
- Kinetic, Fuel Intelligence Link OOH Spending To Social Media ActivityWorking with Fuel Intelligence, Kinetic Worldwide has launched a platform that ...
- CMOs Want To Know: Which Naked Disney Princess Are You?No worries, today's column is not about anything naked, Disney or princesse ...
- To Rev Sales, Auto Industry Must Embrace Customer-State DataWriting in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Getting Beyond Primitive Attribution ModelingNow that it's 2016, there's certainly one thing on which the digit ...
- How Will Mobile Attribution Change In 2016?To correctly attribute an install to an ad, several separate parties ha ...
- Attribution: Why Game Theory Is Not Enough Game theory just sounds fun. It rings of intriguing calculations done ...
- AdRoll Report Finds 66% Of Marketers Planning To Raise Programmatic Ad Spend AdRoll's State of the Industry Report finds 66% of marketers planning ...
- Flashtalking Acquires Encore Media MetricsAd server Flashtalking on Tuesday announced it acquired Encore Media Metrics. ...
- AOL Mobile Chief Chad Gallagher Says First-Party Data Is Absolutely Essential'RTBlog' spoke recently with Chad Gallagher, AOL's global head of mobile, w ...
- AdTheorent's Josh Walsh: Attribution Measurement Will Get Stronger in 2016AdTheorent's Josh Walsh says attribution measurement will get stronger in 2016 a ...
- Ground Signal's Tony Longo On Location As Key To New Attribution ModelsGround Signal Co-founder and CEO Tony Longo sees location playing a k ...
- YP's Jason Uechi: We're Building Location-Based ProfilesJason Uechi, director of engineering and data science, YP Mobile Labs, spo ...
