Tag results for "attribution"
- Engineers Find Facebook Mobile Data Up To 80% InaccurateRakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location IntelligenceDrawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEAVisual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution a ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- Ad Fraud Isn't Only Fraud That Should Concern You Ad fraud is a hot topic for marketers right now. But there ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday SalesThanksgiving Day store closures and an increasing number of mobile searches wi ...
- How Much Will Digital Marketers Make In 2017?Marketers will be expected to have search skills as well as knowled ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Where Are You On The Attribution Maturity Scale?Adobe's Jeff Allen weighs in on attribution models and how to measu ...
- Cross-Device Attribution Still Sticky WicketGetting multi-device attribution hasn't gotten any easier for marketers, according to ...
- DialogTech, LiveRamp Partner To Enhance Call Attribution From Display AdvertisingDialogTech, the end-to-end call attribution and conversion platform, on Monday introduced DialogTe ...
- EY's Bass Advises Industry To Embrace New Standard, Metrics, TechnologyA lack of standards, and less reliance upon them, could stifle advancemen ...
- AB InBev Notes Problems Measuring Mobile In-App AdsMarketers are having a hard time getting their attribution models right f ...
- How Financial Services Firms Can Improve Their AttributionJeff Sporn from Equifax weighs in on cross-channel marketing by banks a ...
- Programmatic's Evolution: Where Are We Now, Where Are We Going? At an Advertising Week panel on the evolution of programmatic media, indust ...
- Neustar Launches Marketing Attribution Analytics Via Facebook PartnershipReal-time information services provider Neustar announced a partnership with Facebook to laun ...
- SourceKnowledge Institute Launches Data-Driven Marketing Certification ProgramAd tech firm SourceKnowledge announced the launch of a free Data-Driven Marketi ...
- Speeding Up And Optimizing Your Media SpendMarketers may be warming up to multi-channel attribution, but they're not y ...
- What Marketers Can Learn From The Cautionary Tale Of Criteo Vs. SteelHouseYou've probably heard the news: France-based Criteo and rival U.S. firm SteelHou ...
- AppsFlyer Partners With Tencent For Attribution SolutionAppsFlyer will be the first global third-party tracking system on Tencent's soci ...
- Programmatic a Full Funnel Solution for Casper Online mattress delivery upstart Casper started small with its programmatic efforts wh ...
- Attribution the Key to a Full Funnel Programmatic StrategyIt's hard to communicate the value proposition of a brand in ...
- Most U.S. Publishers Rely On A Mix Of Ad Support And SubscriptionsIt's no secret that ad blockers have changed the way traditional publishe ...
- Study: Programmatic Ads Lead To 55% Lift In Offline SalesBrand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Publishers Worry Most About Viewability, Attribution U.S. digital ad professionals within the publishing industry are most concerned abo ...
- IAB Overhauls Attribution, Releases New PrimerThe Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Demystifying The Concept of 'Attribution' In Digital MarketingTech Crunch seeks to "demystify the concept of “attribution” in digital marketin ...
- Cross-Device Attribution Isn't Perfect, But It's CriticalIn an interview with eMarketer senior analyst Lauren Fisher, Michael Lampert, SV ...
- Attribution Becoming More Of A Priority For Marketers A new eMarketer report, "Cracking Cross-Device Attribution in 2016: Data Quality, Blend ...
- YP Announces New 'Audience Cartography' Platform For Targeting And AttributionYP announced the release of its new location data visualization methodology, Audien ...
