- Mobile 'Click Injection' Fraud Projected To Rise This Year
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Another form of ad fraud is on the scene. Adjust, a mobi ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'
RTBlog, Tobi Elkin - Thursday, January 19, 2017
Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Horizon Media Selects Adbrain As Primary Cross-Device Partner
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
Adbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Measuring The Immeasurable: How To Attribute TV Behavior
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, January 3, 2017
Marketers, no matter how skilled they are at measuring digital, hit ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advanta ...
- New From the DMA: A Cross-Device RFI And Glossary
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 19, 2016
A look at the DMA's sample RFI for use when buying cross-devi ...
- TubeMogul Secures Instagram Partner Member Status
Real-Time Daily, Philip Rosenstein - Friday, December 16, 2016
TubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
RTBlog, Tobi Elkin - Thursday, December 15, 2016
The Interactive Advertising Bureau (IAB) has had a busy year working ...
- Attribution Wars: Google vs Facebook
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
It should be little wonder that attribution is one of today's bigge ...
- Facebook Advertisers Dissatisfied with Attribution
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
A whopping 87 percent of Facebook advertisers are dissatisfied with their curre ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Picking an Attribution Model
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
There are many attribution models that can be deployed by your bra ...
- Tech Silos and the Disparate Connection of Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The number one challenge for digital marketers today is the disparate connecti ...
- When Last Click Attribution Isn't Enough
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Attribution is the single biggest challenge for a brand manager, James Brohame ...
- Search Marketers' Wish List: Bring Back Organic Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Speaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017
RTBlog, Tobi Elkin - Wednesday, December 7, 2016
PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly wi ...
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business Models
RTBlog, Tobi Elkin - Tuesday, December 6, 2016
MediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate be ...
- How Many Devices Can You Measure?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 5, 2016
The new wave of cross-device attribution. An interview with Rahul Bafna ...
- Accelerating Attribution
MediaDailyNews, Charlene Weisler - Tuesday, November 29, 2016
Accurate attribution would enable a marketer to get the correctly measured sequenci ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 17, 2016
Only one-third of marketers participating in study released by the Mobile Marketi ...
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2016
Rakuten Marketing engineers believe they have uncovered a measurement flaw in Omnitur ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
Visual IQ's acquisition of Munich-based Refined Labs, a cross-channel marketing attribution a ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse
Around the Net in Real-Time, Tobi Elkin - Monday, October 31, 2016
A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injuncti ...
- Ad Fraud Isn't Only Fraud That Should Concern You
Metrics Insider, Anto Chittilappilly - Wednesday, October 26, 2016
Ad fraud is a hot topic for marketers right now. But there ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- How Much Will Digital Marketers Make In 2017?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2016
Marketers will be expected to have search skills as well as knowled ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Where Are You On The Attribution Maturity Scale?
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 10, 2016
Adobe's Jeff Allen weighs in on attribution models and how to measu ...