Attribution Wars: Google vs Facebook

It should be little wonder that attribution is one of today’s biggest marketing headaches, especially when you consider that the Web’s two inventory giants have totally different approaches to the problem, Jason Hartley, VP, U.S. Search Practice Lead, 360i told the SIS panel “Priming Search Across Channels to Solve the Attribution Challenge” last week. 

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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