Facebook Advertisers Dissatisfied with Attribution

A whopping 87 percent of Facebook advertisers are dissatisfied with their current attribution model, Frank Lee, industry Lead, ecommerce, Global Marketing Solutions, Facebook revealed at the Search Insider Summit in Deer Valley, Utah last week. Lee said a fundamental behavioral change inside organizations is needed to tackle this enormous problem. 

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

Next story loading loading..

Discover Our Publications