- "Some Voodoo Combination": Plated's Complex Attribution Stew Recipe
Show Daily: Videos, Staff Writers - Sunday, May 21, 2017
Attributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data Quality
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
More than 24 brands are participating including Allstate, Bank of America, JPMorg ...
- The Halo Effect: Marketers Stuck In Last-Click Attribution
SearchBlog, Laurie Sullivan - Monday, May 1, 2017
At last week's MediaPost Search Insider Summit, a panel of search exper ...
- Understanding Return On Ad Spend Is Key To Attribution
RTBlog, Tobi Elkin - Wednesday, April 26, 2017
Going beyond the last-click model is key to improving digital ad measureme ...
- SITO Mobile Enhances Attribution Solution For Cross-Platform
Real-Time Daily, Philip Rosenstein - Thursday, April 20, 2017
SITO Mobile, the mobile engagement platform, announced the release of a new ...
- iSpot.tv Adds Attribution Service To TV Ad Metrics
Television News Daily, Wayne Friedman - Wednesday, April 19, 2017
Attribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- Form Follows Function: The DMA's New Cross-Device RFI
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 17, 2017
Tone up your attribution by using the new cross-device ID template, ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
RTBlog, Tobi Elkin - Thursday, April 13, 2017
Google's move last week on marketing-mix modeling represents a small step ...
- Google Takes A Step Forward With Marketing Mix Model Program
RTBlog, Tobi Elkin - Friday, April 7, 2017
Google has been creating a steady drip of new developments in rece ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
MediaDailyNews, Joe Mandese - Thursday, April 6, 2017
Matter More, a new advanced media startup founded by former Publicis a ...
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile Marketing
Mobile Insider, Tobi Elkin - Thursday, April 6, 2017
Last week the Media Rating Council finalized location-based ad measurement guidelines. Locati ...
- In The Zone: Geography, Behavior And Cross-Channel Identity
Marketing Insider: Cross-Channel, Ray Schultz - Monday, April 3, 2017
Semcasting uses IP addresses to determine geography and behavior. An interview wi ...
- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2017
The purchase of online grocery items has begun to increase, with 4 ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- Multichannel Attribution Confusion
Online Spin, Maarten Albarda - Monday, March 13, 2017
If your inbox is anything like mine, every week it gets flood ...
- Content Discovery Platform Makes A Mobile Attribution Play
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Content discovery platform Taboola launched a tool to enable mobile app advertise ...
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Programmatic advertising is becoming de rigueur for a majority of marketers, accordi ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
Real-Time Daily, Tobi Elkin - Wednesday, February 22, 2017
Size does matter-as in the size of digital display ads when ...
- How Mobile Attribution Must Change In 2017
Real-Time Daily, Paul Müller - Wednesday, February 22, 2017
A core selling point for mobile measurement platforms is the ability ...
- Attribution: The Unfinished Business
Marketing Insider: Cross-Channel, Ray Schultz - Tuesday, February 21, 2017
A white paper describes the state of media-mix modeling and cross-channel attributio ...
- Impact Radius Names Martech Vet David Yovanno CEO
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
Impact Radius, a provider of products for media attribution, performance marketing, t ...
- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For?
RTBlog, Tobi Elkin - Tuesday, January 31, 2017
How does real-time attribution data solve marketers' measurement problems and help th ...
- The Affiliate Ecosystem -- And How to Attribute
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 30, 2017
How do you attribute sales in an affiliate program? It's a no-braine ...
- Measurement And Attribution Top List of Industry Priorities
RTBlog, Tobi Elkin - Monday, January 30, 2017
In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, med ...
- Kochava Debuts New App Fraud Verifier Tool
Real-Time Daily, Tobi Elkin - Tuesday, January 24, 2017
Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- Ahead Of The Cross-Channel Curve
Marketing Insider: Cross-Channel, Ray Schultz - Monday, January 23, 2017
Cross-channel marketers face many problems, starting with how to define widely us ...