Tag results for "attribution"
- How Mobile Attribution Must Change In 2017A core selling point for mobile measurement platforms is the ability ...
- Attribution: The Unfinished BusinessA white paper describes the state of media-mix modeling and cross-channel attributio ...
- Impact Radius Names Martech Vet David Yovanno CEO Impact Radius, a provider of products for media attribution, performance marketing, t ...
- IAB: Tough To Prove ROI With Data-Driven CampaignsProving ROI remains one challenge in a long list of obstacles cit ...
- Is Real-Time Attribution The Holy Grail We've Been Looking For? How does real-time attribution data solve marketers' measurement problems and help th ...
- The Affiliate Ecosystem -- And How to AttributeHow do you attribute sales in an affiliate program? It's a no-braine ...
- Measurement And Attribution Top List of Industry Priorities In a new Interactive Advertising Bureau (IAB) report, 71% of marketers, med ...
- Kochava Debuts New App Fraud Verifier Tool Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- Ahead Of The Cross-Channel CurveCross-channel marketers face many problems, starting with how to define widely us ...
- Mobile 'Click Injection' Fraud Projected To Rise This YearAnother form of ad fraud is on the scene. Adjust, a mobi ...
- Gary Vaynerchuk Says The Entire Digital Ad Space Is 'Broken'Leave it to Gary Vaynerchuk, CEO of VaynerMedia, to drop a f ...
- Horizon Media Selects Adbrain As Primary Cross-Device PartnerAdbrain will help Horizon reach audience pools across multiple devices, expanding i ...
- Measuring The Immeasurable: How To Attribute TV Behavior Marketers, no matter how skilled they are at measuring digital, hit ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take HoldMadtech, a mashup of marketing, advertising, and technology, will have the advanta ...
- New From the DMA: A Cross-Device RFI And GlossaryA look at the DMA's sample RFI for use when buying cross-devi ...
- TubeMogul Secures Instagram Partner Member StatusTubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017The Interactive Advertising Bureau (IAB) has had a busy year working ...
- Attribution Wars: Google vs FacebookIt should be little wonder that attribution is one of today's bigge ...
- Facebook Advertisers Dissatisfied with AttributionA whopping 87 percent of Facebook advertisers are dissatisfied with their curre ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Picking an Attribution Model There are many attribution models that can be deployed by your bra ...
- Tech Silos and the Disparate Connection of DataThe number one challenge for digital marketers today is the disparate connecti ...
- When Last Click Attribution Isn't EnoughAttribution is the single biggest challenge for a brand manager, James Brohame ...
- Search Marketers' Wish List: Bring Back Organic DataSpeaking during the "Fragmentation-Tying Search to Retail in Stores" panel during S ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- PubMatic President Says Facebook/Google Duopoly Will Reach Tipping Point In 2017PubMatic President Kirk McDonald projects that in 2017, the Facebook/Google duopoly wi ...
- MediaMath CEO Says Real-Time Marketing Needs Best Practices, Programmatic Needs New Business ModelsMediaMath CEO Joe Zawadzki eyes 2017 as a year to formulate be ...
- How Many Devices Can You Measure?The new wave of cross-device attribution. An interview with Rahul Bafna ...
- Accelerating Attribution Accurate attribution would enable a marketer to get the correctly measured sequenci ...
- MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, TransparencyOnly one-third of marketers participating in study released by the Mobile Marketi ...
