Mobile engagement platform SITO Mobile announced on Thursday the release of a newly enhanced Real-Time Verified Walk-In Service providing verification and attribution for location-based marketing campaigns.
The Data-as-a-Service (DaaS) solution will be available to marketers using SITO’s own platform, as well as those using third-party platforms, trade desks and out-of-home media.
Measuring foot traffic at brick-and-mortar locations, SITO can connect mobile advertising to store visits.
“Mobile marketers are continually looking for campaign transparency along with additional metrics beyond click-though rate to measure the success of their media,” stated Jon Lowen, SITO Mobile’s EVP of operations and product development.
“Expanding the capabilities of Real-Time Verified Walk-In and making it compatible with other media vendors gives more marketers the opportunity to tap into these metrics and even make real time in-flight adjustments based on this foot traffic data.”