Tag results for "attribution"
- Foursquare, Pandora Partner To Measure Impact Of Digital Radio AdsFoursquare and Pandora said they're partnering to bring offline measurement with Attributi ...
- Vistar Media Leverages Partnerships To Assess Automotive OOH AttributionGeospatial technology firm Vistar Media on Thursday launched new solution to he ...
- Placed Passes New Milestones, Now Placed With 1 In 100 U.S. ConsumersPlaced, a leading developer of in-store attribution enabling brands to analyze h ...
- Singular, Apsalar Merge To Create One Analytics CompanyThe merger, announced Tuesday, should resolve some of the challenges faced ...
- iQ Media, Lotame Join Forces To Aid TV Attribution In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...
- New DMA Group Will Tackle Cross-Channel Identity And Attribution IssuesAiming to tackle the challenge of cross-channel identity and attribution in marketin ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers ...
- Google Developer Challenge For Assistant Apps Open Until SeptemberThe first-place winner gets a trip to Google's headquarters, tickets to Goog ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew RecipeAttributing credit for media buys gets very complex very quickly, Greg Laptevsk ...
- MMA Working Groups To Address Concerns Over 'Walled Gardens,' Data QualityMore than 24 brands are participating including Allstate, Bank of America, JPMorg ...
- The Halo Effect: Marketers Stuck In Last-Click AttributionAt last week's MediaPost Search Insider Summit, a panel of search exper ...
- Understanding Return On Ad Spend Is Key To AttributionGoing beyond the last-click model is key to improving digital ad measureme ...
- SITO Mobile Enhances Attribution Solution For Cross-PlatformSITO Mobile, the mobile engagement platform, announced the release of a new ...
- iSpot.tv Adds Attribution Service To TV Ad MetricsAttribution data will address 10 million smart IPTV-enabled TVs -- Vizio-manufactured ...
- Form Follows Function: The DMA's New Cross-Device RFI Tone up your attribution by using the new cross-device ID template, ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution RiddleGoogle's move last week on marketing-mix modeling represents a small step ...
- Google Takes A Step Forward With Marketing Mix Model Program Google has been creating a steady drip of new developments in rece ...
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across DevicesMatter More, a new advanced media startup founded by former Publicis a ...
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile MarketingLast week the Media Rating Council finalized location-based ad measurement guidelines. Locati ...
- In The Zone: Geography, Behavior And Cross-Channel IdentitySemcasting uses IP addresses to determine geography and behavior. An interview wi ...
- AppsFlyer Launches Data Tool PivotAppsFlyer has announced the launch of a new data science tool th ...
- CPGs Struggle To Move 'Share Of Shelf' And Other Metrics Online The purchase of online grocery items has begun to increase, with 4 ...
- Commerce Signals, Live Ramp Connect In-Store Attribution With Digital Ads Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRa ...
- Multichannel Attribution ConfusionIf your inbox is anything like mine, every week it gets flood ...
- Content Discovery Platform Makes A Mobile Attribution PlayContent discovery platform Taboola launched a tool to enable mobile app advertise ...
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16Programmatic advertising is becoming de rigueur for a majority of marketers, accordi ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyCross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated AttributionMarketers risk miscalculating key metrics and return on investments for one ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic CampaignsSize does matter-as in the size of digital display ads when ...
