- Placed Attribution For TV Connects To In-Store Visits
MediaDailyNews, Laurie Sullivan - Wednesday, June 13, 2018
The platform connects ad views seen on broadcast tv to store locati ...
- Firms Face Content Marketing Hurdles, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 8, 2018
A UK study reveals that content is now getting 23% of t ...
- C3 Metrics Complies With Google's GDPR Policies Behind Closed Doors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
C3 Metrics initially became the only measurement company to achieve "Google complianc ...
- Dolan Family's Ad Metric Company Launches TV Attribution Index
Television News Daily, Wayne Friedman - Thursday, May 31, 2018
The company says the difference between its attribution models and others ...
- Excel Outranks Email As B2B Tracking Tool: Study
Email Marketing Daily, Ray Schultz - Thursday, May 24, 2018
B2B marketers are lagging in measurement and attribution, according to a stu ...
- Disney Debuts Luminate, Advanced Ad Group
Television News Daily, Wayne Friedman - Thursday, May 10, 2018
Luminate intends to use third-party and other data to make "customized" advertis ...
- TV Has An Attribution Problem
Media Insider, Dave Morgan - Thursday, May 10, 2018
The advertising industry is quickly approaching a future where household-level sales attributi ...
- More Car Ads Making Impressions Without Consumer Clicks
Data & Programmatic Insider, Laurie Sullivan - Monday, April 2, 2018
Some 76% of participants of a recent survey remember seeing an onli ...
- Why Marketing Attribution Projects Fail
MAD, Joel Acheson - Wednesday, March 28, 2018
Over the last several years, attribution providers have stoked the notion th ...
- Kantar: 'Invisible' Relationships Between Brand And Consumer
Data & Programmatic Insider, Laurie Sullivan - Monday, March 26, 2018
Connecting offline data with online data raises the bar when it com ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
Digital News Daily, Laurie Sullivan - Friday, March 2, 2018
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...
- Placed Tracks Feet Into Stores
Performance Marketing Insider, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertisi ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'
Digital News Daily, Laurie Sullivan - Friday, February 23, 2018
Facebook plans to make changes to the advertising metrics it reports ...
- Digital Execs Shift Time/Attention To New Programmatic Ad Formats
RTBlog, Joe Mandese - Monday, February 26, 2018
Programmatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- Footwear Retailer DSW To Work With Marketing Evolution
Email Marketing Daily, Ray Schultz - Friday, February 23, 2018
Marketing Evolution will help DSW, the footwear and fashion retailer, deliver ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs Up
Digital News Daily, Gavin O'Malley - Thursday, February 22, 2018
While Facebook remains the leading media source for app marketers across t ...
- TV Has An Attribution Problem
Media Insider, Dave Morgan - Thursday, February 22, 2018
The advertising industry is quickly approaching a future where household-level sales attributi ...
- Email Addresses Used in Yelp Attribution Test
Around the Net in Email, Ray Schultz - Wednesday, February 21, 2018
Yelp used email addresses to conduct an attribution test with Canadian restaura ...
- More Spend On Data, But Value Is Debated
Digital News Daily, Wayne Friedman - Monday, February 12, 2018
Overall, 60% of marketers, publishers and tech developers said their organizations spe ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- Alphonso Partners With IRI For Cross-Platform Attribution
Television News Daily, Wayne Friedman - Tuesday, February 6, 2018
The deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Attribution Got You Scratching Your Head? This Should Help
RTBlog, Joe Mandese - Monday, February 5, 2018
Modeling has been a part of media planning, buying, research and analyti ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 31, 2018
Helping marketers to track conversions, Bing on Wednesday introduced a way ...
- Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Media Insider, Maarten Albarda - Friday, January 26, 2018
Despite having come full circle - from brands questioning the wisdom ...
- Acxiom Enhances Its Measurement/Attribution Service
Email Marketing Daily, Ray Schultz - Thursday, January 18, 2018
Attribution remains a challenge for marketers, but Acxiom claims it can he ...
- Touchpoints In The Consumer Journey
Research Brief, Jack Loechner - Monday, January 1, 2018
Too many marketers continue to rely on last-click attribution, according to ...
- Google, Wpromote: Predicting Lifetime Value Of Customers In 2018
Performance Marketing Insider, Laurie Sullivan - Thursday, December 28, 2017
Independent digital agency Wpromote focuses on helping brands define, understand and predi ...
- Forrester: Marketers Still Struggling To Understand Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 21, 2017
Banner ads still prevail, first and last-click attribution are more common th ...
- Vizio's Inscape Teams With Data Plus Math For TV Attribution Platform
Television News Daily, Wayne Friedman - Thursday, December 21, 2017
Data Plus Math will use Inscape data as a source of granul ...