Tag results for "attribution"
- Alphonso Partners With IRI For Cross-Platform AttributionThe deal will combine Alphonso's real-time TV audience data with IRI's consum ...
- Attribution Got You Scratching Your Head? This Should HelpModeling has been a part of media planning, buying, research and analyti ...
- Bing Ads Introduces Fix To Help Marketers Track Conversions On SafariHelping marketers to track conversions, Bing on Wednesday introduced a way ...
- Total Video Ratings: NOT The Solution For Cross-Screen MeasurementDespite having come full circle - from brands questioning the wisdom ...
- Acxiom Enhances Its Measurement/Attribution ServiceAttribution remains a challenge for marketers, but Acxiom claims it can he ...
- Touchpoints In The Consumer JourneyToo many marketers continue to rely on last-click attribution, according to ...
- Google, Wpromote: Predicting Lifetime Value Of Customers In 2018Independent digital agency Wpromote focuses on helping brands define, understand and predi ...
- Forrester: Marketers Still Struggling To Understand MobileBanner ads still prevail, first and last-click attribution are more common th ...
- Vizio's Inscape Teams With Data Plus Math For TV Attribution PlatformData Plus Math will use Inscape data as a source of granul ...
- MNI Targeted Media Launches Multichannel Attribution ToolDataMatch Attribution Insights, a new attribution tool, uses many identifiers, including ema ...
- MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting'The Media Rating Council (MRC) this morning released its first-ever standard f ...
- Google, TUNE Create Technology To Stop App Install Click FraudIn collaboration, the data shows marketers exactly when an app was download ...
- Elite SEM Makes Its First Acquisition, OrionCKBThe deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Eli ...
- Gracenote Smart TV Data Available In Nielsen's DMPBrand marketers can now see what audiences are watching across local a ...
- Scaring Up Search Dollars Driving Online Foot Traffic To StoresA shift in shopping keeps showing up in numerous research studies. T ...
- Google Attribution Rolls Out To Thousands Of MarketersAfter years of trying to attribute the click, view and other consum ...
- VAB Offers TV Networks Thor, Attribution Measurement PlatformLooking to compete with digital media's strong ROI metrics, the Video Advertisi ...
- Location-Based Placed Develops Attribution For SearchThe platform directly measures the search click through a redirect implemented ...
- Attribution Leads To Falloff In Email Spending: Study Is marketing attribution putting a damper on email spending? A new stu ...
- Too Good To Be True Is A Warning SignSince most buyers are besieged by dozens of ad-tech companies, each promisi ...
- Nielsen Doubles Down On Digital, Acquires Visual IQNielsen is doubling down on its diversification into digital audience analytics, announci ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV bu ...
- Google Changes AdWords Guidelines In Response To Apple's Intelligent Tracking Prevention Google created a new Analytics cookie and made changes to AdWords Ter ...
- 'Cross-Environment' Ad Tracker Barometric Receives MRC AccreditationBarometric, which calls itself a provider of "cross-environment" tracking and attribution dat ...
- Home Depot: Single Point of Truth = Crowd Of StakeholdersBuilding a so-called "single point of truth" is something marketers are tryi ...
- Home Depot Follows The Curious Attribution PathErin Everhart, Senior Manager, Media, discusses the Home Depot's recent multi-touch attributi ...
- Revolving Door:Gain Theory Appoints Nuzzo Global Head Of Attribution And Marketing TechnologiesGain Theory, the media and marketing consultancy housed within WPP’s GroupM h ...
- What's Keeping You From Multi-Touch Attribution?Multi-touch attribution (MTA) is all the buzz among marketers because it offe ...
- Is Attribution Like Religion?What do you believe? Analytics and attribution in advertising are similar ...
- Mobile Attribution Is Flawed -- And Costing Advertisers MoneyAdvertisers should be able to measure the effectiveness of their mobile advertisi ...
