Tag results for "attribution"
- Nothing But Net: Dallas Mavs Use Tech To ID, Target FansOne NBA hoop team improved its marketing while also trying to impro ...
- Wednesday TV Is Best Night For ROIMedia attribution analytics company C3 says the middle of the week ...
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should targ ...
- Most B2C Marketers Lack Confidence In Their Budgets: Nielsen StudyNielsen finds that most firms change their budgets at least a coup ...
- Adobe Looks To Automate Attribution ModelsAdobe began rolling out its Attribution IQ platform on Friday; it allo ...
- Simpli.fi Adds Location-Based TV To Platform For Ad TargetingAn addressable geofencing feature on Simpli.fi's platform aims to connect TV viewe ...
- Who, What, Where? Marketers Say They're Good At AttributionEmail is the easiest channel to analyze, and paid search is secon ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TVWhen The Basement became Schlage's agency of record in 2017, it transition ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad PlatformAdvanced TV advertising company BrightLine is adding voice activation to its InCa ...
- Placed Attribution For TV Connects To In-Store VisitsThe platform connects ad views seen on broadcast tv to store locati ...
- Firms Face Content Marketing Hurdles, Study FindsA UK study reveals that content is now getting 23% of t ...
- C3 Metrics Complies With Google's GDPR Policies Behind Closed DoorsC3 Metrics initially became the only measurement company to achieve "Google complianc ...
- Dolan Family's Ad Metric Company Launches TV Attribution IndexThe company says the difference between its attribution models and others ...
- Excel Outranks Email As B2B Tracking Tool: StudyB2B marketers are lagging in measurement and attribution, according to a stu ...
- Disney Debuts Luminate, Advanced Ad GroupLuminate intends to use third-party and other data to make "customized" advertis ...
- TV Has An Attribution ProblemThe advertising industry is quickly approaching a future where household-level sales attributi ...
- More Car Ads Making Impressions Without Consumer ClicksSome 76% of participants of a recent survey remember seeing an onli ...
- Why Marketing Attribution Projects FailOver the last several years, attribution providers have stoked the notion th ...
- Kantar: 'Invisible' Relationships Between Brand And ConsumerConnecting offline data with online data raises the bar when it com ...
- Adobe Adds TVSquared Television Measurement, Syncs With SearchAdobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital SegmentsiSpot.tv and LiveRamp have entered a partnership that brings digital measurement too ...
- Placed Tracks Feet Into StoresSearch marketers who have begun to tie in-store visits to search advertisi ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'Facebook plans to make changes to the advertising metrics it reports ...
- Digital Execs Shift Time/Attention To New Programmatic Ad FormatsProgrammatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- Footwear Retailer DSW To Work With Marketing EvolutionMarketing Evolution will help DSW, the footwear and fashion retailer, deliver ...
- Google App Campaigns Gain Ground On Facebook, Fraud Installs UpWhile Facebook remains the leading media source for app marketers across t ...
- TV Has An Attribution ProblemThe advertising industry is quickly approaching a future where household-level sales attributi ...
- Email Addresses Used in Yelp Attribution TestYelp used email addresses to conduct an attribution test with Canadian restaura ...
- More Spend On Data, But Value Is DebatedOverall, 60% of marketers, publishers and tech developers said their organizations spe ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using CookiesThe top three factors limiting the success of digital ad campaigns a ...
