Tag results for "attribution"
- The In-House to Outsource Conundrum"We're leading with the brand first, with an internal voice in buildi ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROIThe platform plans to build simulation models to pre-determine ROI investments bas ...
- New Attribution Tool Tracks Metrics At The Account LevelEngagio, a provider of account-based software, is offering a service that ...
- Reddit App Install Ads Added To Advertising LineupReddit has introduced additional options for performance advertisers to help them optimi ...
- Tackling Ad-to-In-Store Attribution Q&A With Placed's David ShimThe race for the best attribution model is on as technology improv ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanc ...
- NBCU Strikes Deal With Data Plus Math For TV AttributionThe deal will expand NBCU's efforts to tie marketers' video advertising ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'The guarantee was based on U.S. box-office results, where the movie earn ...
- Cross-Platform Measurements Continue To Hit ObstaclesNielsen and other third-party measurement companies have had a tough time accounti ...
- Report Assesses TV Attribution Providers, Reveals 'Promise,' 'Confusion'As a follow-up to a benchmark report profiling 15 television attribution provider ...
- Location3 Becomes Self Esteem Brands Agency Of RecordSearch and franchise marketing agency Location3 has expanded its partnership with Se ...
- Attribution Angst: Why Brands Aren't Getting It And Why Email Has An EdgeMost tools measure only a few channels, and marketers aren't getting ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view ...
- The TV Of Tomorrow Looks AheadI interviewed a few speakers at the TV of Tomorrow conference ...
- Mastering Metrics? Attribution Not Leading To Email Spend, Study FindsFew firms believe they have a solid grasp of attribution, and le ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your LeftWe are closing in on a day when ad fraud won't matt ...
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media BuyingJelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMed ...
- D2C Marketers Will Accelerate Visibility Into TV's Kicker EffectWhen will TV companies start getting at least partial credit for t ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad StrategyWith help from Microsoft Graph, Bing pulls in and shares data fr ...
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- Facebook View Tags Are Gone -- Now What?While defaulting to Facebook's proprietary, free solutions may be preferable for advertise ...
- Data Plus Math, Kantar Team For Advanced AdvertisingKantar will contribute to measure short- and long-term campaigns in terms ...
- LinkedIn To Improve Attribution With Google Campaign Manager IntegrationLinkedIn has announced a major integration with Google Marketing Platform, to increa ...
- The Attribution Gulf: Too Few Brands Are Getting It RightEmail marketers must turn to algorithm-driven multi-touch attribution, if i-com is corr ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, ...
- ARF's Acquisition Of CIMM Adds 'Innovation Incubator' To Its Research RoleThis union will also help address the lag between innovative new approach ...
- Semcasting Offers Self-Service Attribution ToolThe new platform is designed to measure attribution across email, direct mai ...
- Facebook 'Return' On Ad Spending Continues To FounderAttribution firm C3 Metrics has updated its ongoing analysis of the retu ...
- Opens And Clicks: The Email Metrics That CountThere are two main measures of performance for email marketing campaigns: op ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct ...
