Tag results for "attribution"
- OOH Data Partnership Finds New Ways To Connect Online, Offline CampaignsPartnership helps marketers that buy media on digital billboards throughout the count ...
- Comcast Spotlight Launches TV Ad Planner For Small BusinessesThe new self-service portal will allow small businesses to create a ...
- Haven Life's 1:1 Model Lowers Its CAC CostsHaven Life, purchased by Mass Mutual a decade ago and launched ...
- Pros Talk Attribution, AutomotiveTV attribution is expected in automotive at the national advertising level, a ...
- Attribution Can Be A Slippery SlopeBrands often have the mistaken idea that sales unfold sequentially. But it&rsquo ...
- Openprise Offers New Attribution ToolsOpenprise says it is filling data holes found in other solutions, includi ...
- Marketers Know Good Deal When They See One -- Or Do They?Proof points for digital remain elusive, especially in terms of brand buildi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still fa ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Emptying The Cookie Jar With The Help Of AIWe should not lament the passing of the cookie -- but inste ...
- Duration-Weighted Impression: Is It Worth It?The controversy surrounding the new duration-weighted impression standard for cross-platform video campaig ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making ...
- Strong Results For D2C Companies In Morning, Non-Prime-Time DaypartsAds running in morning and daytime TV dayparts averaged significantly better respon ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's ModelOne of the most interesting developments I've seen in the video advertisi ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Creative That Works: Email Is The Most Measurable MediumThe study shows over 60% of brands measure creative. But based ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds th ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising IndustryAmazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...
- Foursquare To Buy Placed From Snap Inc.Foursquare has agreed to buy rival Placed from Snap Inc. and pla ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, AttributionApple has introduced a new technology that allows attribution of advertising clic ...
- The Next Big Source Of Ad Fraud: AttributionMALAGA, SPAIN -- The next new vector for ad fraud doesn't invol ...
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So MuchMALAGA, SPAIN -- The two big "walled gardens" of digital media ha ...
- Cross-Channel Digital Attribution Is The Way Of The FutureWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto BuyersThe deal lets marketers build custom audiences for car buyers for eve ...
- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TVBrands looking to drive site traffic for direct-to-consumer retail brands should beg ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company RebrandsAustin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting the ...
- A+E Network Offers Small, Medium Marketers Audience-Based TargetingThe initiative, called P1, will allow marketers to target and optimize med ...
- How To Track Email Marketing RevenueEmail marketing provides the highest revenue of any channel. But brands mu ...
- Hiring An Agency Can Help Build Scale -- But Then?As the brand has gotten larger, Tomboy X's Lori Gatto is looki ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measu ...
