- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing t ...
- Google My Business Gets Automated Call Tracking Via Third Party
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: Opinion
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
Corporate management often gets in the way of marketing attribution. For instanc ...
- The Hole In The CDP Donut: How Email Marketers Can Fill It In
Email Insider, Ray Schultz - Thursday, January 16, 2020
Customer data platforms are weak on privacy compliance. That's because many don ...
- What Lies Between The First Click And The Last Click? Nobody Knows
Email Insider, Ray Schultz - Wednesday, January 8, 2020
Social media users are limited in their attribution capability, according to ...
- Eight Digital Marketing Trends For The New Year
Around the Net in Email, Ray Schultz - Monday, January 6, 2020
Email will continue to evolve in 2020, with interactive tools like A ...
- Marketers Steadily Increase Use of Multi-Touch Attribution for Media Insights
Research Intelligencer, - Thursday, December 26, 2019
The percentage of advertisers in North America that had adopted MTA metho ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms ha ...
- MightyHive Develops Data Cleanroom Business For A New Decade
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2019
The concept of the cleanroom, especially for "walled gardens" such as retaile ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables th ...
- TV Works: Q&A With TVSquared's Jo Kinsella
Television News Daily, Charlene Weisler - Wednesday, December 11, 2019
As much as I see great changes in the media landscape ov ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?
Television News Daily, Angela Voss - Friday, December 13, 2019
Marketing Charts asked 150 agencies and marketers what would make linear ...
- Lead-Generation Strategies Under Marketing And Federal Scrutiny
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 27, 2019
A CMO Council report analyzes the growing use of low-cost, unverified lea ...
- Local Businesses Get Zero Traffic From Email: Report
Email Marketing Daily, Ray Schultz - Monday, November 18, 2019
That may be because tracking has been set up incorrectly -- ...
- Report: Marketers Suffer From Data Fatigue, Platform Overload
MAD, Larissa Faw - Friday, November 8, 2019
CallRail's research found that 51% of marketers polled in a survey u ...
- Most Marketers Have Email Attribution In Place, But Still Lag At Measurement: Study
Email Marketing Daily, Ray Schultz - Friday, November 8, 2019
CallRail reports that 81% of brands spend part of their marketing budg ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- TV Attribution Company TVSquared Strikes Deal With Ampersand
Television News Daily, Wayne Friedman - Monday, October 21, 2019
The deal will connect TVSquared impression data in real-time to consumer behavi ...
- Attribution 2.0: Let The Gold Rush Begin
RTBlog, Joe Mandese - Monday, October 14, 2019
For those of you still trying to get your arms around attributi ...
- Why There's A Scarcity Of Valuable Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2019
To compete in a world where data requirements continue to increase, markete ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Comcast Spotlight Launches TV Ad Planner For Small Businesses
Television News Daily, Wayne Friedman - Friday, September 13, 2019
The new self-service portal will allow small businesses to create a ...
- Haven Life's 1:1 Model Lowers Its CAC Costs
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
Haven Life, purchased by Mass Mutual a decade ago and launched ...
- Pros Talk Attribution, Automotive
Advanced TV Insider, Karlene Lukovitz - Friday, August 30, 2019
TV attribution is expected in automotive at the national advertising level, a ...
- Attribution Can Be A Slippery Slope
Around the Net in Email, Ray Schultz - Thursday, August 22, 2019
Brands often have the mistaken idea that sales unfold sequentially. But it&rsquo ...
- Openprise Offers New Attribution Tools
Email Marketing Daily, Ray Schultz - Wednesday, August 14, 2019
Openprise says it is filling data holes found in other solutions, includi ...
- Marketers Know Good Deal When They See One -- Or Do They?
Media Insider, Maarten Albarda - Friday, August 9, 2019
Proof points for digital remain elusive, especially in terms of brand buildi ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 18, 2019
Paid search remains the dominant digital ad channel, yet marketers still fa ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available th ...
- Emptying The Cookie Jar With The Help Of AI
MAD London, Carl Erik Kjaersgaard - Thursday, June 27, 2019
We should not lament the passing of the cookie -- but inste ...