- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalys ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In Demand
Television News Daily, Jane Clarke - Tuesday, August 25, 2020
Roughly 16 different initiatives are currently underway to find the industry's Ho ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscap ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This Fall
Television News Daily, Wayne Friedman - Tuesday, August 4, 2020
CBS will launch the connected digital video ad platform this fall f ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All Clients
Video Insider, Karlene Lukovitz - Tuesday, July 28, 2020
All OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Terminus Debuts Cross-Channel ABM Engagement Hub
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
The new service combines email, web and a new chat capability, t ...
- Verizon Media DSP Intros Attribution For TV Tune-Ins
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Media companies can now track TV tune-ins driven by digital campaigns acro ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standar ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- Facebook, AppsFlyer Partner To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 2, 2020
AppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabiliti ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquared
Television News Daily, Wayne Friedman - Wednesday, May 20, 2020
The deal will provide more competitive "business outcome" measurement for local ...
- How To Prove Performance For Television And Radio
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 17, 2020
COVID-19 has helped to create several approaches to prove performance, and "attributio ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of mergi ...
- TVadSync Offers Faster Turnaround TV Attribution Platform
Television News Daily, Wayne Friedman - Tuesday, April 21, 2020
The attribution service can deliver results based on smart TV data with ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, M ...
- Factual And Foursquare Merge To Become Location Data Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Through the merger, the location data will be integrated and become accessib ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers ...
- Experts Predict: What's Next For Attribution
Around the Net in Email, Ray Schultz - Tuesday, February 18, 2020
With the cookie on a death watch, attribution will now be bas ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump Further
Digital News Daily, Laurie Sullivan - Thursday, February 13, 2020
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggl ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- CIMM Launches TV Attribution Best Practices Study
Digital News Daily, Karlene Lukovitz - Thursday, January 30, 2020
The study, in conjunction with the 4As, will investigate the drivers behi ...
- Preparing For The Future Of Voice Advertising
Search & Performance Marketing Daily, Jason White - Thursday, January 30, 2020
I predict 5G will lead to the explosion of voice search ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision ...