Tag results for "attribution"
- Factual And Foursquare Merge To Become Location Data PowerhouseThrough the merger, the location data will be integrated and become accessib ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock LaunchThe new TV and digital ad buying/management platform will allow marketers ...
- Experts Predict: What's Next For AttributionWith the cookie on a death watch, attribution will now be bas ...
- App Install Ad Spending Reaches $76.2B, Poised To Jump FurtherOn Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggl ...
- Samba TV Works With Amazon To Create New Attribution ModelSamba TV and Amazon are building out an attribution model that enabl ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announc ...
- CIMM Launches TV Attribution Best Practices StudyThe study, in conjunction with the 4As, will investigate the drivers behi ...
- Preparing For The Future Of Voice AdvertisingI predict 5G will lead to the explosion of voice search ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click ModelAttribution could become one of the major challenges to Google's decision ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing t ...
- Google My Business Gets Automated Call Tracking Via Third PartyMarketing analytics platform CallRail said on Tuesday that it now automates t ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: OpinionCorporate management often gets in the way of marketing attribution. For instanc ...
- The Hole In The CDP Donut: How Email Marketers Can Fill It InCustomer data platforms are weak on privacy compliance. That's because many don ...
- What Lies Between The First Click And The Last Click? Nobody KnowsSocial media users are limited in their attribution capability, according to ...
- Eight Digital Marketing Trends For The New YearEmail will continue to evolve in 2020, with interactive tools like A ...
- Marketers Steadily Increase Use of Multi-Touch Attribution for Media InsightsThe percentage of advertisers in North America that had adopted MTA metho ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch IntelligenceMulti-touch attribution use is growing. But only a minority of firms ha ...
- MightyHive Develops Data Cleanroom Business For A New DecadeThe concept of the cleanroom, especially for "walled gardens" such as retaile ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With SearchUsing its marketing mix model, which includes more than 100 variables th ...
- TV Works: Q&A With TVSquared's Jo KinsellaAs much as I see great changes in the media landscape ov ...
- TV Ad Spending Will Decline Again In 2019 - Is Your Sky Falling?Marketing Charts asked 150 agencies and marketers what would make linear ...
- Lead-Generation Strategies Under Marketing And Federal ScrutinyA CMO Council report analyzes the growing use of low-cost, unverified lea ...
- Local Businesses Get Zero Traffic From Email: ReportThat may be because tracking has been set up incorrectly -- ...
- Report: Marketers Suffer From Data Fatigue, Platform OverloadCallRail's research found that 51% of marketers polled in a survey u ...
- Most Marketers Have Email Attribution In Place, But Still Lag At Measurement: StudyCallRail reports that 81% of brands spend part of their marketing budg ...
- Merkle Personifies Cross-Channel Analytics, Names It ArchieArchie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- TV Attribution Company TVSquared Strikes Deal With AmpersandThe deal will connect TVSquared impression data in real-time to consumer behavi ...
- Attribution 2.0: Let The Gold Rush BeginFor those of you still trying to get your arms around attributi ...
- Why There's A Scarcity Of Valuable DataTo compete in a world where data requirements continue to increase, markete ...
