• by Ray Schultz , July 23, 2020

Account Based Marketing company Terminus has introduced the Terminus Engage Hub, combining data and attribution tools covering email, advertising, web and chat. 

The goal is to help brands “own every point of engagement with target audiences and track all activity at the account level in a single platform,” states Bryan Wade, chief product officer at Terminus.

According to Terminus, the new hub includes 

• A full-funnel account-based platform. 
• Terminus Chat, a new ABM engagement channel. 
• ABM Scorecard with trends. 
• Listbuilding functionality and enhanced actioning in Data Studio.

Some clients are using the Engagement Hub.

 “A focused, multichannel sales and marketing strategy is more vital than ever for us to reach our revenue goals, and the Terminus platform has been pivotal to that strategy,” states Darryl Praill, CRO of VanillaSoft.