Tag results for "attribution"
- Eye-Tracking TV Technology Company TVision Adds Person-Level DataEye-tracking TV tech company TVision has added person-level measurement data now bei ...
- Attribution Haves And Have-Nots: Most Firms Are Investing In ItAlmost half of brands have implemented a strategy, and others are rolli ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution PlatformData is never copied or stored. The brand's identifier is the ...
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- Google Ads Brings YouTube Into Attribution ReportingGoogle has made its data-driven attribution model available to more advertisers a ...
- AppsFlyer Launches Linking Tool On Salesforce AppExchangeOneLink helps brands track the mobile journey post-email, AppsFlyer says. ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven MarketingInMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household DataCombining the data enables new options for ad detection and new measureme ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance MarketingFor several years, DRTV and performance-driven marketing have been the growth catalys ...
- No Matter How You Add It Up, Cross-Platform Measurement Is In DemandRoughly 16 different initiatives are currently underway to find the industry's Ho ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises TooAs agencies and brands determine how to survive in today's new landscap ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, AttributionAdvanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
- Terminus Debuts Cross-Channel ABM Engagement HubThe new service combines email, web and a new chat capability, t ...
- Verizon Media DSP Intros Attribution For TV Tune-InsMedia companies can now track TV tune-ins driven by digital campaigns acro ...
- Foursquare Location Data Finds New Uses In Advertising Based On PerformanceMajor obstacles still exist when it comes to using location data ...
- A Framework For Measuring Ad OutcomeThe industry needs an agreed upon, well-vetted and researched set of standar ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabiliti ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquaredThe deal will provide more competitive "business outcome" measurement for local ...
- How To Prove Performance For Television And RadioCOVID-19 has helped to create several approaches to prove performance, and "attributio ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB DataThe study aims to develop guidelines for the emerging practice of mergi ...
- TVadSync Offers Faster Turnaround TV Attribution PlatformThe attribution service can deliver results based on smart TV data with ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understa ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA AttributionThe addition of iSpot's ad measurement data to Neustar's identity management, M ...
