- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to chan ...
- Alphonso Rebrands As LG Ads
Television News Daily, Wayne Friedman - Monday, March 1, 2021
LG Ads will offer connected TV ad inventory on its smart ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Performance Marketing Insider, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google f ...
- Tatari Taps Media Agency Vet Todd Gordon For Client Development Post
Television News Daily, Wayne Friedman - Thursday, February 18, 2021
Gordon says future TV linear and streaming efforts need more work wh ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
- In Digital World, Nothing Can Be Said To Be Certain Except A Push For Ad Taxes
RTBlog, Joe Mandese - Monday, February 15, 2021
Maryland's new tax scheme, which is only attributable to ad sales deriv ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages bas ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platfo ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- Univision Joins Addressable Ad Group Project OAR
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
The intention of OAR -- Open Addressable Ready -- is to optimi ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- IAB Conference Goes Viral, Features Anthony Fauci Keynote
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
The Interactive Advertising Bureau this morning unveiled highlights of the agenda f ...
- Four Common Email Attribution Errors
Around the Net in Email, Ray Schultz - Monday, December 28, 2020
With multiple touchpoints in play, it is not always easy to attribu ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights in ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springb ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
MAD, Tony Jarvis - Thursday, November 19, 2020
Day 3 of ARF's attribution and analytics forum featured five presentations th ...
- When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
MAD, Tony Jarvis - Wednesday, November 18, 2020
Day Two of this week's ARF event on attribution and analytics featur ...
- Marketers Mostly Clueless About Apple IDFA Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes ...