AppsFlyer, a firm that specializes in attribution, has added OneLink, its linking tool, to Salesforce AppExchange.
OneLink generates a link that leads customers to a mobile app or app-store, enabling brands to track the mobile journey post-email, the company says.
In addition, the tool allows brands to make decisions based on mobile app behavioral data and analytics.
OneLink helps firms “not only create enhanced user experiences but better track the effectiveness of campaigns,” states Elad Mashiach, chief partnerships officer for AppsFlyer.
By Integrating OneLink links in email campaigns with Salesforce Marketing Cloud, brands can create a smooth user journey from mobile inbox to app, the company claims.
In addition, it enhances email conversations, AppsFlyer adds.
Moreover, an easy set-up process lets users “immediately start using mobile deep links in their email CTAs directly from Salesforce Marketing Cloud,” statesVincent Low, Partner Development Director, AppsFlyer. “With an easy set-up process, users can
For its part, Salesforce seems pleased with the connection.
“AppsFlyer’s OneLink is a welcome addition to AppExchange, as they power digital transformation for customers by allowing brands to create an enhanced email-to-app experience for users," states Woodson Martin, general manager, Salesforce AppExchange.