Independent Out-Of-Home specialist Talon has struck a deal with analytics firm LoopMe for access to its suite of services.
Talon will utilize LoopMe’s tech platform to better track attribution and other metrics that assess advertising performance including awareness, consideration, favorability, intent, foot traffic, and offline sales.
Jonathan Conway, COO of Talon North America, stated that “with this partnership, we’re driving our commitment to collaborating with our clients to test, learn and optimize their OOH strategies.”
Talon -- founded in 2013 in the UK and with backing from Omnicom -- has been expanding rapidly in North America the past couple of years and now has five offices in the United States including New York, Los Angeles, Atlanta, Denver and most recently Chicago. Omnicom no longer has a stake in the firm, but utilizes its services in the UK.
In August, Talon struck a deal with Havas Media Group North America to provide OOH services to its clients.
Jim Wilson joined the company earlier this year as U.S. CEO from Tegna’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform.