IAB Conference Goes Viral, Features Anthony Fauci Keynote

The Interactive Advertising Bureau (IAB) this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Senator Ron Wyden and WPP CEO Mark Read.

Describing 2020 as the “Great Reset,” IAB CEO David Cohen stated that the goal of this year’s conference is to “find clarity, set direction, and push ahead” on initiatives, standards and policies the digital ad industry will need going forward.

The agenda is broken into daily themes, beginning with a first-day “invite-only” one, followed by days focused on “addressability and identity + cross-platform measurement and attribution,” “OTT, CTV and video convergence,” “the state of data and media chain transparency,” and concluding with another invite-only one about “privacy, policy and compliance.”



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