Around the Net
Email Addresses Used in Yelp Attribution Test
- Search Engine Land, Wednesday, February 21, 2018 10:03 AM
Yelp used email addresses to conduct an attribution test with Canadian restaurant chain Jack Astor’s Bar & Grill. It matched the email addresses of registered Yelp users with those provided by guests to access WiFi in the restaurants. Yelp determined that 12,500 Yelp users saw ads for Jack Astor’s, and that 30% of these customers were new to the chain. Jack Astor’s realized $110 in revenue for each dollar spent on Yelp advertising.
