Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad tech firms, Barometric aims to enhance its multichannel tracking and measurement tools.
The new partnership will provide Barometric clients with a wider breadth of consumer insights including television exposure, online and in-store purchases, as well as deeper insights on digital data.
Commerce Signals will help Barometric provide sales insights through on- and offline sales transactions data in near real-time.
To complement Barometric’s cross-device attribution platform, Alphonso provides data on TV ad and content exposures at the device level.
Mobiquity Networks, a mobile location data firm, will enhance Barometric’s platform with shopping mall and premium outlet beacon data, as well as first-party location data.
“A strategic piece of the new Barometric platform is the ability to seamlessly integrate and 'plug-in' best-of-breed data tracking solution partners for the most diverse channels and conversion environments from the online and offline worlds,” stated Matt Fusco, VP business development at Barometric.
Barometric recently released an update to its multichannel attribution platform -- these partnerships aim to serve as a continuation to that enhancement.
The attribution platform unifies, measures and optimizes consumer insights in real-time, following the purchasing path both on- and offline.