- Where Did Beacons Go Wrong?
Around the Net In Digital, Gavin O'Malley - Monday, October 29, 2018
VentureBeat considers the fate of beacons -- those little mobile-friendly transmitters th ...
- App User Drops Suit Against Warriors Over 'Spying' App
Digital News Daily, Wendy Davis - Monday, May 21, 2018
A New York resident who downloaded an app for the Golden Sta ...
- Gimbal Acquires Drawbridge Media Business
AI & IoT Daily, Chuck Martin - Wednesday, May 9, 2018
Gimbal plans to combine its first-part location data with Drawbridge's identity gra ...
- Tech Company Lisnr Strikes Back In Privacy Battle
Digital News Daily, Wendy Davis - Monday, February 12, 2018
Lisnr, which was sued in late 2016 over privacy allegations, is n ...
- Warriors Must Face Suit Over Eavesdropping App
Digital News Daily, Wendy Davis - Tuesday, November 21, 2017
A New York resident who downloaded an app for the Golden Sta ...
- Colts Lose Round In Battle Over 'Eavesdropping' App
Digital News Daily, Wendy Davis - Monday, October 2, 2017
Siding against the Indianapolis Colts, a federal judge has ruled that t ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships wi ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 13, 2017
Location3 President Alex Porter offers advice about the upsides and downsides ...
- City Furniture To Use Beacons, Data To Personalize In-Store Experiences
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 31, 2017
Beacons will give City Furniture the ability to monitor how long ...
- Warriors Press Judge To Toss Eavesdropping Case
Daily Online Examiner, Wendy Davis - Wednesday, April 12, 2017
New York resident LaTisha Satchell's class-action allegations "consist mostly of atmospherics wi ...
- Beacon Use Gives Retailers An Edge With Shoppers
Marketing Insider: Customer Experience, Laurie Petersen - Monday, April 10, 2017
Beacons have sometimes gotten a bad rap but with "always on" consumer ...
- 70% Of Retailers Investing In Beacons For Location-Based Marketing
AI & IoT Daily, Chase Martin - Monday, March 6, 2017
Bringing digital capabilities to the physical shopping experience is increasingly important a ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Warriors App User Presses 'Eavesdropping' Case
Daily Online Examiner, Wendy Davis - Friday, December 2, 2016
The Warriors' mobile app requires smartphones to "constantly record and monitor a ...
- Golden State Warriors Urge Judge To Dismiss 'Eavesdropping' Case
Daily Online Examiner, Wendy Davis - Thursday, November 3, 2016
The NBA team Golden State Warriors is urging a federal judge ...
- In-Store Phone Usage Tied Directly To Shopping Activity
MobileShopTalk, Chuck Martin - Wednesday, November 2, 2016
We know from numerous studies that consumers use their phones while shoppi ...
- Lightbulb Unveiled As Potential In-Store Beacon Of The Future
MAD London, Sean Hargrave - Wednesday, October 5, 2016
German light bulb manufacturer Osram revealed that it is working on turni ...
- Golden State Warriors, Signal360 And App Developer Sued Over 'Eavesdropping' Allegations
Daily Online Examiner, Wendy Davis - Thursday, September 1, 2016
A New York resident has sued the NBA's Golden State Warriors, a ...
- 54% Of Retailers Challenged Merging Mobile Into Marketing Strategy
MobileShopTalk, Chuck Martin - Wednesday, July 20, 2016
Retailers have websites and many have a mobile app, but most se ...
- SoftBank Places $32 Billion Bet On Internet Of Things
Connected Thinking, Chuck Martin - Monday, July 18, 2016
The scope of the Internet of Things is continually magnified. First, there ...
- 'Nearby Notifications' Beacons Used To Launch BFG Remake
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
Entertainment One has become the first company to make commercial use ...
- The Beacons Are Coming. The Beacons Are Coming.
Performance Marketing Insider, Aaron Baar - Tuesday, July 5, 2016
With search becoming increasingly mobile and location-specific, it's time to be su ...
- Verve Acquires Roximity, Gains Access To National Beacon Network
Mobile Marketing Daily, Ben Frederick - Wednesday, June 22, 2016
With the purchase of a beacon network, the company will be ab ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data a ...
- Apple To Use 'Differential Privacy' To Collect Data From iPads, iPhones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 16, 2016
When Apple releases an update to its iOS for iPhone and iP ...
- Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2016
Google is trying to help retailers track in-store visits and sales ...
- The Lowdown On AdWords Store Visit Conversions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2016
Larry Kim tells marketers that the combination of new Google Maps Local Sear ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google has been experimenting with adding more information and ads to Goog ...
- Beacons Double This Year, On Way To 400 Million In Market
Mobile Insider, Chuck Martin - Friday, May 20, 2016
Beacons will be one of the most visible objects for marketers, ...