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Where Did Beacons Go Wrong?

VentureBeat considers the fate of beacons -- those little mobile-friendly transmitters that were supposed to reshape the business of retail. “The consensus roughly five years ago was that radios in restaurants, retailers, and sports stadiums would drive contextually relevant, highly personalized promotions to patrons within range of their wireless signals. Yet, “It didn’t quite work out that way.”

Read the whole story at Venture Beat »

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