- Unacast Raises $5M To Capitalize On Mobile Beacons
Mobile Marketing Daily, Gavin O'Malley - Tuesday, May 17, 2016
Seeking to capitalize on a growing market, Unacast has raised $5 milli ...
- FTC Warns Mobile Developers About SilverPush Eavesdropping Software
PolicyBlog, Wendy Davis - Thursday, March 17, 2016
SilverPush -- a tracking software that can monitor people's television use ...
- Beacon Service Claims To Bridge Offline and Online
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
Advertisers are being promised the ability to bridge the gap between onli ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- Google, Lenovo Dance Around Project Tango Announcement At CES
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2016
A teaser advertisement from Lenovo and Google touts an announcement from t ...
- Location Data Fine-Tuned To Aid Advertisers
Mobile Marketing Daily, Ben Frederick - Tuesday, December 8, 2015
Location data is a golden goose for mobile marketers, but one ...
- Shopular Teams With Mobiquity To Up Mobile Retail Users
Mobile Marketing Daily, Ben Frederick - Tuesday, November 17, 2015
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beac ...
- Mindshare Goes Global With Its Shop+ Division
MAD, Larissa Faw - Thursday, November 5, 2015
The operation had a 'soft launch' in North America and now Mindshar ...
- Black Cabs To Get Beacon Technology
Around the Net In MAD London, Sean Hargrave - Tuesday, September 8, 2015
Advertisers will be able to reach smartphone users in the backseat ...
- Gimbal Partners With Do It Outdoors Media To Promote Beacon Tech
Mobile Marketing Daily, Ben Frederick - Tuesday, August 18, 2015
Gimbal, Inc. a location-based services company, today announced a partnership with ...
- Could The Next Search Data Source Come From Beacons?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 11, 2015
Are beacons a technology on the verge or emerging, or they already yesterday ...
- Bohan Advertising Ventures Into Startup Investing
MAD, Larissa Faw - Friday, July 17, 2015
The shop is backing bluField, a beacon tech startup. Its software integrat ...
- Meet Google's BLE Beacon Format, Eddystone
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 15, 2015
Google announced an open source Bluetooth Low Energy (BLE) beacon format it cal ...
- Apple Pay Is Here -- But Could Its Biggest Promise Be Beacons And Loyalty?
London Blog, Sean Hargrave - Tuesday, July 14, 2015
Digital marketers should be excited by mobile contactless payments but the bigge ...
- Lord's To Trial Beacon Technology With New App In Time For The Ashes
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
The Marylebone Cricket Club (MCC) is undergoing a "massive digital branding projec ...
- Gimbal Debuts New USB Beacon Hardware
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
As the world of beacon-powered advertising grows larger, the tech behind ...
- Data Leads Under Armour Beacon Test
SearchBlog, Laurie Sullivan - Wednesday, July 8, 2015
Under Armour has begun serving promotions and coupons through beacons in ...
- Marketers Can Cash In On Mobile Moments
Mobile Marketing Daily, Nick Worth - Tuesday, July 7, 2015
Many marketers' concept of mobile is already outdated. For marketers just formi ...
- Turkish Bank Akbank Unveils Apple Watch App From R/GA London
Around the Net In MAD London, Sean Hargrave - Monday, July 6, 2015
Turkish bank Akbank is using an Apple Watch app developed with R/ ...
- Internet of Things And The Next Wave Of Targeting Data
Data and Targeting Insider, Steve Smith - Tuesday, July 7, 2015
The Internet of Things will turn every item on every store she ...
- London Buses To Get Beacons
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
Advertisers will soon be able to use beacon technology on buses ...
- Is Loyalty's Future In Mobile Apps?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
The days of retailers offering customers only traditional loyalty cards could ...
- Brands Making Investments See Positive ROI From First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2015
Surprising, but true -- brand marketers are only now admitting they s ...
- Wimbledon Serves Up Love For Beacons And Snapchat But Double Faults Periscope
Around the Net In MAD London, Sean Hargrave - Friday, June 19, 2015
Wimbledon has ramped up its digital strategy and is experimenting with ...
- Tesco Launches Its Biggest iBeacon Trial
Around the Net In MAD London, Sean Hargrave - Monday, June 15, 2015
Tesco is launching its biggest iBeacon trial through Unilever's "Pink and Blac ...
- Where's Your Social Proof?
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, June 1, 2015
Most marketers still operate from the premise that brand awareness and preferen ...
- Beacon Start-Up Wins Unilever Prize
Around the Net In MAD London, Sean Hargrave - Wednesday, May 13, 2015
Unilever is hoping to close the missing link between on and offli ...
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
RTBlog, Tyler Loechner - Friday, May 8, 2015
Screenvision, a cinema advertising company, this week announced a partnership with mobi ...
- Weve To Focus On Programmatic And Beacons
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
Weve will increase its focus on areas such as beacon technology, da ...