- Beacons And The State Of Hyperlocal At SXSW
Marketing Daily, Katy Keim - Monday, March 30, 2015
Are they a precursor to next-generation digital experiences or just a te ...
- Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2015
Intel is taking its knowledge of supply chain manufacturing techniques and applyi ...
- Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
MediaDailyNews, Joe Mandese - Wednesday, March 11, 2015
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technolo ...
- Unilever Looking At Beacon Opportunities
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Unilever is looking to scale how it uses iBeacons to bridge offli ...
- Beacons And Wearables -- Overhyped, Or Just Waiting For Apple's Next Moves?
London Blog, Sean Hargrave - Wednesday, March 4, 2015
Beacons and wearables have undoubtedly been overhyped, and so are being revis ...
- Ted Baker Launches Bluetooth-Enabled Mannequins
Around the Net In MAD London, Sean Hargrave - Thursday, February 19, 2015
Ted Baker is introducing new 24/7 beacon technology to its Westfield Whi ...
- Beacons Open Up Prospects For 'Physical Retargeting'
Data and Targeting Insider, Steve Smith - Monday, February 16, 2015
A Unilever test in Sweden recently showed how beacon technology can ...
- New Services Offer Location-Based Product Alerts
MoBlog, Erik Sass - Wednesday, February 11, 2015
This week brought a number of new location-based mobile marketing services th ...
- Predictions For The Future Of Beacons
Mobile Marketing Daily, Donnovan Andrews - Friday, November 7, 2014
The beacon has the ability to be to the physical world wh ...
- Preventing The Slot-Machine Scenario
Show Daily, Wendy Davis - Monday, November 3, 2014
Marketers are still trying to figure out the best way to depl ...
- Beacons for Luxury Brands: Show Me The Magic
Show Daily, Wayne Friedman - Monday, November 3, 2014
In-store beacon media technology in mainstream retail stores can offer up bas ...