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Ted Baker Launches Bluetooth-Enabled Mannequins

Ted Baker is introducing new 24/7 beacon technology to its Westfield White City store that enables customers to communicate with in-store mannequins via their smartphones as the creator predicts the technology can become commonplace within UK retailers. Customers who download the free Iconeme app (for Android and iOS) will receive a push notification when in a 50m range of a Ted Baker’ bluetooth enabled mannequin.

Read the whole story at Marketing Week »

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