Are beacons a technology on the verge or emerging, or they already yesterday's technology? The small sensors barely made it off the ground. Marketers hoped they could use
beacons to personalize messages to consumers using signals from search queries and technology in the mobile phone. Consumer interest has barely manage to rise, according to an eMarketer report, which
points to a study from Econsultancy in partnership with ResponseTap.
Read the whole story at eMarketer »