Around the Net

'Nearby Notifications' Beacons Used To Launch BFG Remake

  • Campaign, Tuesday, July 12, 2016 10:29 AM

Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG. It has dotted 50 six-foot "dream jars" around London landmarks, featuring the childhood dreams of celebrities. Any Android user with Bluetooth switched on will receive a notification when they’re within 15 metres of a jar.

Read the whole story at Campaign »

Next story loading loading..