Attribution the Key to a Full Funnel Programmatic Strategy

It’s hard to communicate the value proposition of a brand in a small banner ad, Terri Rockovich, VP of Acquisition, Casper notes during her interview at the Programmatic Insider Summit, yet the online mattress retailer is nonetheless able to use programmatic as a full funnel solution, thanks in large part to brand response tactics gleaned from their third party attribution provider, which helps the brand track the customer journey through the funnel.  

Find the rest of this session, and more, at our Programmatic Insider Summit Agenda page.

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