Impact Radius Acquires eBay Enterprise's Clearsaleing Attribution Business

Impact Radius on Wednesday announced it had acquired the Clearsaleing marketing attribution business of ebay Enterprise. The acquisition expands Impact Radius’ portfolio of media tracking and analytics products. Financial terms were not disclosed in a release.

Through the acquisition, Impact Radius will be able to leverage Clearsaleing's scientific media attribution and incorporate algorithmic technology into its Media Manager product. The acquisition means access to enhanced metrics to better track, analyze and optimize advertising campaigns for increased ROI.

Impact Radius clients include Cabela’s, Deckers, Shutterstock and Tommy Hilfiger.

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